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Issue N. 179 - March - April 2015
A Publication of the Monterey Bay International Trade Association (MBITA) and TradePort.org


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Making Hay: The Future of U.S. Competitiveness in the Age of Globalization
San Jose, CA
April 30th, 2015

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Tony Livoti

Vice President

Shay Adams
AIM Medical Sales


Dr. Edward Valeau
Els Group LLC
Hartnell College
President Emeritus

Marcelo Siero

Jim Faith
Jim Faith & Associates

Cristina Polesel
General Manager

Contact Info
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Phone: 1-831-335-4780
Fax: 1-831-335-4822
Email: info@mbita.org
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If you would like to publish an article in this newsletter please contact the editor by email.

This newsletter has been
created by MBITA's editor
Cristina Polesel

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MBITA New Member Vietnam Resource Group (VRG)

MBITA New Member Wexus Technologies

MBITA New Member
RoadEx Companies

California High Speed Rail on its way -
By MBITA Member Transmetrics

MBITA Member Brubeck-Wong Realtors Story

Ayse's Corner
The Culture Map
- Book review

What's NewTrade Finance Update:
Success Story: Reliable Industries Inc. of New Orleans

What's NewNational Export Initiative (NEI) Update - U.S. Exports Hit New Annual Record, Reaching $2.35 Trillion in 2014

MBITA Contact Info

MBITA / TradePort Events

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MBITA Internship Opportunity


This issue has some exciting news from our members regarding foreign direct investment into California for commercial and residential real estate, as well as news from MBITA member, Transmetrics Inc., on the launching of California's High Speed Rail.

Viet Nam is now on MBITA's radar with new member Vietnam Resource Group (VGR) whom we are planning some exciting initiatives, as well an article on new member, Wexus Technologies, Inc. and their new smart phone application that is a major breakthrough for the agriculture industry, and RoadEx Companies, Inc. leaders in 3PL logistic services. Enjoy.

Tony Livoti


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Tony Livoti

MBITA TradePort Event Presentations



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MBITA New Member Vietnam Resource Group (VGR)

MBITA welcomes new member The Vietnam Resource Group (VRG). VRG was organized to create and maintain a network of professionals of various backgrounds who are cooperating to identify, facilitate and develop business opportunities between small-medium-sized Vietnamese and American companies.

To achieve its objectives, VRG relies on a combination of business and cross-cultural experience with established networks and resources in the United States and in Vietnam.

We are confident that with their combined experience, cross-cultural understandings and their established base of operations, VGR provide their clients with the most cost-effective and practical approaches to identify and develop business opportunities in Vietnam.

Since 1995 VGR has been cooperating with a number of organizations/companies in the U.S. and in Vietnam to provide the following services:

Trade & Investment

  • Outsourcing products in Vietnam
  • Buyer/Seller Referral services
  • Identification of prospective local agents, distributors or partners
  • Formation of Joint Venture
  • Consultation on business development

Tour & Travel

  • Customized Business Tours in the U.S. and in Vietnam
  • Trade & Investment Missions to Vietnam
  • Other services: Translation - Visa Application - Hotel booking - Air/Ground Transportation


  • Professional Executive Training Programs
  • Summer Work & Travel program in the U.S.
  • Internship Programs in the U.S.
  • Volunteered Teaching English in Vietnam Program
Trade mission group 1998
A U.S. trade mission led by Mr. Jeff Griffin, VP of OPIC and Mr. Christopher Runckel, President of Runckel Associates, Portland, OR (1998)

A graduate of Law School in Saigon, Vietnam, Mr. Trung Trinh spent nearly 20 years in Human Development field both in public and private sectors in the Washington DC Metropolitan area prior to founding the Vietnam Resource Group to facilitate business development between the U.S. and Vietnam.

Trung Trihn

Trung Trihn
Managing Partner
Vietnam Resource Group, LLC
Tel. (202) 271-8200
email: trung@vietgroup.net

Web: www.vietgroup.net

MBITA New Member

Wexus Technologies
MBITA welcomes new member Wexus Technologies, Inc.

Energy Efficiency for agriculture

Wexus Technologies is a software-as-a-service (SaaS) company focused in energy efficiency for agriculture. They are the smart link between the utility grid & equipment in the field for continuous energy savings.

Don't pay too much for energy

Wexus runs a full analysis of your farm's energy data and bills. They can make sure you're on the right rate plan, measure and monitor all of your energy usage and utility bills in one place, track your savings each month, and find money back solutions for your farm through utility rebates and demand response programs.

Frustrated by confusing utility bills?

Wexus can help.

"With Wexus' rate analysis service, our operation was able to save 40% (+$40,000) in annual energy costs on just one irrigation pump."
- Large berry & vegetable grower
Central Coast, CA


Chris Terrell

Chris Terrell
Wexus Technologies Inc.
Tel. (310) 808-5534
email: info@wexusapp.com

Web: www.wexusapp.com

Back to top

MBITA New Member

Roadex America logo
MBITA welcomes new member RoadEx Companies.

The RoadEx Companies have been providing 3PL and distribution services to Southern California for fourteen years. With the creation of RoadEx Cargo Services, RoadEx has extended its reach into Northern California and into the world of cargo screening and drayage distribution.

In May of 2001, RoadEx America, Inc. was formed with just three bobtail trucks as its entire fleet. Now over a decade later, RoadEx boasts a fleet of over 100 vehicles and five distribution facilities in the state of California. Our company has grown from a handful employees to nearly 200 members of the RoadEx family, and continues to expand day by day.

Representing our new era of growth is our Northern California security and distribution headquarters, RoadEx Cargo Services, or RCS. Strategically located only five miles from the San Francisco Airport, our cargo screening facility is positioned to provide optimal cargo screening and distribution services. Customs Bonded and TSA-certified, RCS stands prepared to assist with any and all import and export needs. As a verified Container Freight Station RCS distributes cargo from drayage containers and assembles containers from export; as an ICSF, RCS screens air cargo for export. We do it all!

With the use of our LTL and Drayage fleet services from RoadEx America and RoadEx CY, we can make things easier on you; one call can arrange all of your transportation and distribution needs. Let the RoadEx Companies become your one-stop shop for anything logistics.


RoadEx America Inc.
RoadEx Cargo Services
Tel. LA offices: (310) 878-9800
Tel. SSF offices: (650) 243-3300
email: info@roadexamerica.com

Web: http://roadexamerica.com


Back to top

California High Speed Rail on its way

By MBITA Member Jack Ybarra, Transmetrics Inc.

21st Century transport

Currently, several countries around the world have high speed rail lines in operation. China has 742 miles in operation plus more under construction, Japan 1524, France 1163, Germany 798, Spain 994, Italy 462, Taiwan 214, Turkey 146, Portugal 625, South Korea 205, Belgium 173, United Kingdom 70, India 0 and the USA 0. Those countries with current high speed rail lines have 8416 additional miles under construction and 9784 under design, including Russia, Poland, Iran, Morocco, Brazil, Argentina, Sweden, and Saudi Arabia. Nonetheless, the United States has just broken ground on the first segment of an 800 mile HSR system in California.

On January 6, 2015, California Governor Jerry Brown, Federal transportation officials, State officials and Legislators, and local dignitaries gathered in Fresno to officially start construction on the 68 billion dollar California High Speed Rail System. Under planning for the past ten years, this much needed project is finally underway.

Governor Jerry Brown
Gov. Jerry Brown speaks to the crowd during the California High-Speed Rail Authority groundbreaking event in Fresno.

Funding for this project was passed in November 2008 by the people of California under proposition 1A. Additional funds are coming from Federal and State sources. A large portion will also come from private investment sources.

The system has a total of 800 miles and will eventually connect Sacramento and San Diego. By 2029, the system will run from San Francisco to Los Angeles in under 3 hours at speeds of over 200 miles per hour. In addition, the California High Speed Rail Authority is working with local and regional transit partners to implement a statewide rail modernization plan that will invest billions of dollars in local and regional rail lines to meet the State's 21st century transportation needs.


The Italian high speed train 'ITALO' - the Ferrari train!
Watch a virtual tour

Jack Ybarra

Jack Ybarra
Transmetrics, Inc.
Engineering & Construction Management
Tel. (408) 371 6800 x14
Web: www.transmetrics.com

MBITA Member Brubeck-Wong Realtors Story

Bernice Wong has been at the forefront of real estate in the northern Monterey Bay area for nearly 40 years. Ms Wong was born in San Francisco to Chinese parents who had set out across the Pacific to find a better life for their children. The Wong's soon moved to Santa Cruz to escape the harsh city life and found their new home in the Monterey Bay. The region has all the qualities one could hope for: fresh air, clean water, an abundance of local produce, culture, and high quality educational facilities. Since becoming a real estate agent in 1977, Ms Wong has made it her passion to help families sell and find their perfect home.

A life changing event in 2012 motivated her to find out more about her past and trace her heritage back to China, and eventually shifted her career focus to working with overseas clients. As an active member in the Asian Real Estate Association of America (AREAA), Ms Wong has developed important connections throughout the organization.

In 2014, she participated in her first major tour group from Shandong with MBITA that highlighted UC Santa Cruz, Canepa Designs Classic Car Museum, the Steinbeck Center, the Giant Redwoods, Strawberry fields and the Long Marine lab. From that success Ms Wong was selected by AREAA to design and lead a tour for a very important group of Chinese delegates here to attend the U.S China Summit in Los Angeles. The delegates were able to gather key information about production and green building at the Nordic Naturals LEED Gold certified production plant, and small town planning techniques from the Carmel Planning Department, as well enjoy pleasure stops along 17-mile drive and the Pebble Beach Golf Course.

Together, Ms Wong's background, experience, and regional reputation make her the ideal real estate professional for any interested buyer looking for investment property, connections to an EB-5 program, or to relocate their family as Ms Wong once did many years ago.

Bernice Wong

Bernice Brubeck-Wong
Realtor / Broker

Brubeck-Wong Realtors
Tel. (831) 818-2300

Ayse's Corner

Ayse's Corner is a periodic feature of the World TradeWinds eZine'. Ayse Oge is a published author and global trade marketing expert and author of Emerging Markets.

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

As we get more connected and immersed in globalization, we must realize that the reaction caused by a single misstep can lead to misunderstanding and conflict between international trade professionals, and ultimately derail their best efforts to cooperate with foreign counterparts.

The Culture Map book coverIn the book The Culture Map by Erin Meyer, a Brazilian engineer named Jorge da Silva tries hard to make a convincing case based on highly detailed facts to his American colleagues on why the safety process that works perfectly well in Brazil could be duplicated in the United States. Mr. Silva's arguments are counter-productive until he shows an example of what the consequences of a new system would be. He takes them to the plant in Brazil and has them conduct interviews with the Brazilian workers to get specific answers to their questions.

After this, the same system gets put into place in the U.S. and the Brazilians finally understand that when it comes to making a compelling proposition to persuade American businesspeople, a realistic application of the process needed to be stressed, rather than focusing on logical explanations.

Cultural DiversityMeyer, the book's author, is a professor at INSEAD - one of the world's leading international business schools based in Fontainebleau, France. She lived in the U.S., Europe and Africa to gather well- researched data from more than 20 different countries.

Her book introduces real-world practical tips, and her writing is lively and fun-to-read, with anecdotes on how to do business smoothly overseas. Her response to people who think people need to be judged as individuals, not just as the product of their environment is this: "If you go into every interaction assuming that culture doesn't matter, your default mechanism will be to view through you own cultural lens and to judge or misjudge them accordingly."

In her book, Meyer lays out the following eight scales of dimensions to guide professionals towards working effectively in any international business environment: communicating, evaluating, leading, persuading, disagreeing, deciding, trusting and scheduling. As an example, she shows how in China, Saudi Arabia or Brazil, trust is a by-product of relationships built over time: "I've seen who you are at a deep level. I've shared personal time with you, I know others well who trust you, I trust you."

At the other end of the spectrum is the U.S., Denmark and the Netherlands, where trust is strictly based on the experience of working together in business settings: "You do good work consistently, you are reliable, I enjoy working with you, I trust you."

Overall, Meyer shares valuable tips to eliminate overwhelming cultural challenges in the mind of many business people and helps them to be savvy, knowledgeable and ready to conduct business abroad. The Culture Map is an engaging, must-read book and is a great contribution to the literature of international business.

Ayse Oge is President of Ultimate Trade, International Trade Consulting, Speaking and Training. She is also Board Member of California Business Education Association.

Ayse Oge

Ayse Oge
Ultimate Trade LLC
Tel. 818-708-9571
Email: oge@earthlink.net
Web: www.goglobaltowin.com

What's New Trade Finance

MBITA's trade finance column features articles from the experts in the field of EXPORT FINANCING.

Export-Import Bank Small-Business Success Story: Reliable Industries Inc. of New Orleans

Small Business's Exports Support 500 American Companies Throughout its Supply Chain

Washington, D.C. - Reliable Industries Inc. of New Orleans, a small-business supplier of equipment and parts located in Harahan, La., makes 60 percent of its sales internationally with the assistance of export-credit insurance provided by the Export-Import Bank of the United States (Ex-Im Bank).

Reliable Industries supplies mining, marine, construction and power-generation industries domestically and internationally with U.S.-manufactured products from 500 companies, including Donaldson, Parker Hannifin, Stanadyne, and Puradyn. The company exports these and other U.S.-made goods to customers across the globe, from Guatemala to Australia. Reliable Industries is also an active exporter to countries in sub-Saharan Africa, including Burkina Faso, Tanzania and Zambia.

"Expanding exports can bring huge benefits to small businesses and the communities they call home, but they need liquidity and risk protection to be competitive in international markets," said Ex-Im Bank Chairman and President Fred P. Hochberg. "Ex-Im Bank has the financing solutions to meet these needs so that small businesses like Reliable Industries can boost their sales and create more middle-class jobs in Louisiana and elsewhere."

"Ex-Im Bank has leveled the playing field and allowed us to offer terms that are competitive with large companies. With Ex-Im Bank, we have the same tools that they have," said Reliable Industries owner and CEO Michael Rongey.

The company began using Ex-Im's products in 1985 after the CEO learned about the Bank's working capital support from a local lender and maintained an Ex-Im-guaranteed working capital line of credit until 2011. Today, Reliable Industries uses the Bank's multibuyer insurance policy to support the company's present line of credit with a community bank. Ex-Im Bank's insurance can function as a financing tool because lenders are more likely to extend credit against an exporter's foreign receivables (i.e., invoices to be paid) if they are insured.

Longtime broker of Ex-Im Bank insurance policies, J. Maxime Roy in Lafayette, La., has provided Reliable Industries with guidance and assistance in the use of Ex-Im Bank products. A list of brokers facilitating the Bank's insurance policies can be found on Ex-Im's web site at http://www.exim.gov/about/whoweare/partners/insurance-brokers.cfm.

Reliable Industries Inc. of New Orleans has served the mining, marine, construction and power-generation industries for the past 32 years. The company supplies engines, filters, components and parts for more than 1,100 customers in 60 countries. Reliable Industries has 40 employees at its warehouse and shipping facility in Harahan, La.

This press release was issued on Jan. 23rd by Export-Import Bank. Press release source article.

What's New


National Export
Initiative (NEI) Update

U.S. Exports Hit New Annual Record, Reaching $2.35 Trillion in 2014

American Businesses Drive Record Goods Exports to 52 Countries

Washington, D.C. - U.S. Secretary of Commerce Penny Pritzker today announced that U.S. exports in 2014 set a record for the fifth consecutive year, reaching $2.35 trillion. International Trade in U.S. Goods and Services data released today by the U.S. Department of Commerce show that U.S. exports are up more than $760 billion since 2009.

"Exports have played a critical role in America's economic comeback, and they continued to do so in 2014," said Secretary Pritzker. "President Obama has set an ambitious trade agenda that will open up more markets to 'Made in America' goods and services, allowing our businesses to sell their products all over the world so they can expand and hire here at home.

"Central to that task is the passage of trade promotion legislation and the enactment of strong trade agreements that uphold our values. These agreements are essential to the continued growth of our economy, the creation of good American jobs, the economic security of our families, as well as our nation's competitiveness and national security."

U.S. Goods Exports
U.S. goods exports increased 2.7 percent to a record $1.64 trillion in 2014. Key industry sectors setting records included capital goods; consumer goods; petroleum products; foods, feeds, and beverages; and automotive vehicles and parts.

In 2014, the largest export markets for U.S. goods were Canada, Mexico, and China, with exports to each country registering annual records.

U.S. Services Exports
Annual services exports hit an all-time high of $710.3 billion, led by increases in the travel, transport, charges for the use of intellectual property, and financial services sectors. Exports from these sectors were all record highs in 2014.

The trade surplus in services exports reached a record $231.8 billion, an increase of 2.9 percent from 2013.

U.S. Free Trade Agreement Partners
Goods exports to the 20 economies that have trade agreements with the United States reached a record $765.1 billion - an increase of 4.3 percent from 2013.

Increased U.S. exports to Colombia (up 10.5 percent), South Korea (up 6.8 percent), and the CAFTA-DR partners (up 5.7 percent) highlight the benefits of trade agreements.

U.S. exports in 2013 supported 11.3 million jobs, an increase of 1.6 million export-supported jobs since 2009.

Recognizing that 95 percent of consumers live outside our borders, the Obama Administration is taking concrete steps to make it easier for U.S. companies to begin exporting or expand international sales.

In May 2014, Secretary Pritzker launched the second phase of President Obama's National Export Initiative - NEI/NEXT. Through NEI/NEXT, 20 federal agencies are advancing program and policy improvements to provide exporters more tailored assistance and information; streamline export reporting requirements; expand access to export financing; ensure market access and a level playing field; and partner at the state and local level to support export and foreign direct investment attraction strategies.

These efforts will enable more U.S. businesses to capitalize on existing and potential opportunities created by free trade agreements and the U.S. trade agenda.

This press release was issued on February 5th by the International Trade Administration. Press release source article. Contact: Mary Trupo (202) 482-4883

The International Trade Administration (ITA) is the premier resource for American companies competing in the global marketplace. ITA has 2,100 employees assisting U.S. exporters in more than 100 U.S. cities and 72 countries worldwide. For more information on ITA visit www.trade.gov.

The National Export Strategy is available also at
http://trade.gov/NEI and http://export.gov.
International Trade Update at
United States Department of Commerce
Office of Public Affairs - Tel. 202-482-4883

Must See Video on Global Trade

Click HERE to see the 'Making Hay' video by Dan Gardner of Trade Facilitators, Inc. This multi-industry webinar is a 'must see' for global trade students and practitioners of all levels and World TradeWinds considers it to be one of the most concise and informative webinars on the history, present state and the future of the Global Trade industry there is available today.

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Export Institute

Online Export Classes
This six-course series will cover all key areas of the export industry, including markets, sales representatives, pricing, agreements, shipping and payments. You can earn Continuing Education Units (CEUs) and a Certificate in Export Management. The classes are available online 24/7, so you can start immediately and learn at your own pace. More

Please go to MBITA newsletter archives to see other MBITA Members profiles and visit MBITA's Export Promotion Services.