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Issue N. 178 - December - January 2015
A Publication of the Monterey Bay International Trade Association (MBITA) and TradePort.org


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California's Super Region of Innovation 11th Annual
Global California

Dec. 3, 2014
Santa Cruz, CA

Event Sponsorship Opportunities!

For more information
contact MBITA

To register for
MBITA events,
call 831-335-4780
or email cristina@mbita.org including the event title
in the subject line.


Tony Livoti

Vice President

Shay Adams
AIM Medical Sales


Dr. Edward Valeau
Els Group LLC
Hartnell College
President Emeritus

Marcelo Siero

Jim Faith
Jim Faith & Associates

Cristina Polesel
General Manager

Contact Info
P.O. Box 523
Santa Cruz, CA 95061
Phone: 1-831-335-4780
Fax: 1-831-335-4822
Email: info@mbita.org
Web: www.mbita.org

If you would like to publish an article in this newsletter please contact the editor by email.

This newsletter has been
created by MBITA's editor
Cristina Polesel

World TradeWinds Sponsorship Information

World TradeWinds
is a monthly eZine distributed
to over 20,000+ subscribers located domestically and overseas.

MBITA's World TradeWinds eZine is also posted in the TradePort Collaborator, the online 'intranet' for California's global trade promotion service providers who collectively represent over 60,000 importers, exporters, trade promotion service providers and investors throughout California.

Call the MBITA office at
for sponsorship rates and benefits.


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California's Super Region Innovators Convene in Santa Cruz

Your web site - The
unmanaged employee
By MBITA New Sponsor
Bloofusion Inc.

MBITA Member
Transmetrics Partners with Mount St. Mary's University

What's NewTrade Finance Update:
Ex-Im Bank Approves $200 Million to Support Renewable Energy Exports in FY 2014

What's NewNational Export Initiative (NEI) Update

Ayse's Corner
Regional Economic Partnerships: Azerbaijan, Georgia and Turkey

MBITA Contact Info

MBITA / TradePort Events

MBITA / TradePort

Sponsorship info



World TradeWinds last issue of 2014 covers the 11th annual Global California conference on innovation, features an article from MBITA sponsor, Andreas Mueller of Bloofusion, who is one of the true pioneers of digital marketing, our usual feature articles on finance and trade from the EximBank and the USDOC, an article on MBITA member, Transmetrics and their partnership with Mount St. Mary's University, and Ayse's corner describes some great opportunities for some foreign markets sometimes overlooked by American business. Good luck in 2015.

Tony Livoti


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Facebook Link
Linked In
Tony Livoti

MBITA TradePort Event Presentations


California's Super Region Innovators Convene in Santa Cruz

On Dec. 3rd at the historical Cocoanut Grove at the Santa Cruz Beach Boardwalk in California the 11th annual Global California conference entitled 'California Super Region of Innovation', took place with an array of business and government leaders from California and China to collaborate and discuss how California's Super Region of California (San Francisco Bay, Silicon Valley and Monterey Bay) can conduct bilateral trade and investment with the major innovation centers in China (Shenzhen, Hangzhou, Shanghai and Shandong).

The agenda for the conference included 23 panelists and presenters. A special opening presentation was given by Xiang Xia, Economic and Commercial Counselor, Consulate General of the People's Republic of China in San Francisco. The various panels for the conference covered such topics as the new 'innovation superhighways' between California and China replacing the old 'silk road' trade channels, the movers and shakers for China-U.S. bilateral trade and investment in innovation, marine science and agro-technology and how they coexist to address today's 21st Century challenges, and the new Global eCommerce solutions for trade and investment, such as the 'single window' and the new 'click & chat' trade promotion service methodology.

Panel 1
PANEL 1 - Trade & Investment Innovation Supported from Coast to Coast
L-R: Louis Stewart, Deputy Director of Innovation & Entrepreneurship, State of California Governor's Economic Development Office (GOBIZ); Gordon J. Hinkle, Vice President, Golden California Inc./California Center U.S. Operations; Del Christensen, Chief of Global Business Development, Bay Area Council; Jun Wei, Founder, U.S-China Foundation for Exchange and Development
Panel 2
PANEL 2 - Linking Shandong, Shenzhen & Shanghai, China with Silicon Valley
L-R: Victor Wang, Co-founder and President, China-Silicon Valley Association; Fiona Ma, Assembly Speaker pro Tempore Emeritus, California State Board of Equalization (SBOE); Donald J. Lewis, Chinese/USA Law Consultant; Ben Chen, President, Chinese Enterprise Association Chinese Enterprise Association of Northern California; Gaoming Yan, Seniior Director, Smart Technology, TCL Research America; Alan Seem, Partner, Shearman & Sterling LLP
Panel 3
PANEL 3 - Investors & International Innovation Super Highways
L-R: Shyam J. Kamath, Dean and Professor, College of Business, California State University, Monterey Bay (CSUMB); Randy Williams, Founder & CEO, Keiretsu Forum; Jim Hurd, Director, Green Science Exchange (GSE); Sharon Sarris, Founder, Monterey Bay Electric Vehicle Alliance
(MBEVA);G. Stearns, Founder, Stearns & More Capital,Co-Founder, Brand Monterey Bay (BMB)
Panel 4
PANEL 4 - Marine Science and AgTech, the Hallmarks of 'Monterey Bay'
L-R: Tony Livoti, President, Monterey Bay International Trade Association (MBITA)/TradePort.org/Brand Monterey Bay (BMB); Paul Michel, Superintendent, Monterey Bay National Marine Sanctuary (MBNMS); Dennis Donohue, President, Royal Rose LLC; Douglas Au, Director of Engineering, Monterey Bay Aquarium Research Institute (MBARI); Nic Stover, CEO, CalCom Solar; Jill Zande, Associate Director, Co-Principal Investigator and Competition Coordinator, Marine Advanced Technology Education Center (MATE), Monterey Peninsula College - Chair, Marine Technology Society-Monterey Bay
Panel 5
PANEL 5 - Global eCommerce and the 'Single Window
L-R: Rafael M. Lopes, Vice President, Senior Product Manager - International Trade Services & Trade Finance, City National Bank;Jim Faith, Principal, Trade Export Finance Online (TEFO); Eric Y. Tao, Director, Institute for Innovation & Economic Development (iiED); Professor and Chairman, School of Information Technology and Communication Design at California State University Monterey Bay (CSUMB); Elizabeth Turner Fox, Senior Consultant - U.S. Programs, U.S., China Clean Tech Center (USCCTC) - Innovation Center for Energy and Transportation (iCET); Donald J. Lewis, Chinese/USA Law Consultant

The conference was very timely following the historical climate change agreement recently signed by China and the U.S. with a focus on the epicenter of climate change, California, as Governor Brown recently stated. His comments echoed California's conundrum of being a major polluter but also being the world's center for innovation that will provide the leadership for the solutions to climate change, as well as other 'green' sectors in waste management, transportation and green construction.

The conclusions made from this timely conference is that China is ready with resources, markets and innovation to collaborate with California to lead the world in the solutions we need for our challenging times.

Visit our photo gallery in our Facebook page
View presentation slides.

MBITA New Sponsor

Bloofusion logo

Is your web site sleeping on the job?

Employee sleepingYour web site - The unmanaged employee

This is our new elevator pitch for Bloofusion. Sure, we can say that we're a digital agency with offices in the U.S. and Germany, have a client list that spans Cisco, Microsoft, Yelp, Skype and Linkedin. But those are just features. They don't tell a story.

So what am I alluding to here?

Let me illustrate with a conversation we often have with a prospect:
"Do you have a web site?" -- "Check."
"Is it a vital tool for your business?" -- "Check."
"Does it provide sales or leads for you?" -- "Check."
"Are you monitoring and constantly improving goals achieved, conversion rates, ROI?" -- "Hmmm. What do you mean?"

But how do you manage a website like an employee?
As odd as it sounds, you have to manage your site as if it were part of your staff.
The first step is to identify measurable business and marketing objectives, much like the quarterly goals of your managers. Of equal importance is defining and implementation of conversion points that identify progress towards those goals and how they will be measured.

Think conversions. Appropriate measurements of conversion are:

  • Reaching target pages
  • Completing of forms
  • Complete viewing of videos
  • Downloading of documents and applications
  • Traffic from owned social profiles
  • Requesting contact or completing a purchase

The key to confirming progress and success is the use of analytics and conversion tracking.

Imagine if you could make your website 20% or even 50% more efficient? How would that impact the bottom line?

Stay tuned. In the next World TradeWinds eZine we'll discuss a few straight-forward and inexpensive steps you can take.

For further information contact:

Andreas Mueller

Andreas Mueller
Co-Founder and Strategist
Bloofusion, Inc.
Tel. (831) 688-7188
email: andreas@bloofusion.com

Web: www.bloofusion.com

MBITA Member Transmetrics, Inc. Partners with Mount St. Mary's University

Transmetrics logoMoun t St. Mary's UniversityTransmetrics, Inc., is a civil engineering firm based in Campbell, California. In business for thirty-two years, TRANSMETRICS provides its professional civil engineering design services to local, state and federal transportation agencies.

The firm has a policy to return a portion of its income to communities where the firm works. Thus in 1993, when the Los Angeles County MTA awarded TRANSMETRICS a civil engineering project, the firm set up the Transmetrics Scholarship Fund at Mount Saint Mary's University. 

Mount Saint Mary's University was established in 1925 by the Sisters of St. Joseph of Carondelet and has two campuses at Doheny and Chalon. The college has been recognized for its innovative programs and strategies in educating a culturally diverse student body. Mount Saint Mary's undergraduates reflect the ethnic diversity of Southern California and many students are from East Los Angeles.

With the Transmetrics scholarship funds, Mount Saint Mary's University has made twenty-two awards to fourteen students, granting a total of $22,500 to date. Of the fourteen students, twelve students have graduated and two students are currently completing their course work. Three students went on to receive advanced degrees.

Nearly sixty percent of the entering freshman class are first generation college students, while three quarters of the student body is made up of minority students. Women make up ninety-five percent of the first year undergraduates. In addition to the local diverse student body, the University has attracted many students from Southeast Asia. In recognition of the current realities of globalization, the college plans to direct more of its business students toward international relations and trade.

Jack Ybarra, President of TRANSMETRICS, said, "This scholarship fund is one of our best and most successful investments.

Jack Ybarra

Jack Ybarra
Transmetrics, Inc.
Engineering & Construction Management
Tel. (408) 371 6800 x14
Web: www.transmetrics.com

What's New Trade Finance

MBITA's trade finance column features articles from the experts in the field of EXPORT FINANCING.

Ex-Im Bank Approves $200 Million to Support Renewable Energy Exports in FY 2014

Washington, D.C. - The Export-Import Bank announced that it authorized approximately $200 million to finance U.S. renewable energy exports in FY 2014, bringing its total support to nearly $2 billion since 2009. Backed by a congressional mandate to support environmentally beneficial U.S. exports, Ex-Im is committed to empowering American companies to sell their renewable energy goods and services in overseas markets, which results in more highly skilled jobs for U.S. workers.

"American businesses have the innovation, technologies, and skilled workers needed to seize the unprecedented opportunities emerging in the global renewable energy sector," said Ex-Im Chairman and President Fred P. Hochberg. "Our goal at Ex-Im is to fill the gap when private lenders can't offer support, so that U.S. companies can compete on a level playing field in this growing market."

Last year alone, the Bank's nearly $200 million in financing authorizations enabled U.S. companies to ship approximately $550 million worth of renewable energy exports to the global marketplace in support of wind, solar, hydropower, and geothermal projects. Private sector lenders generally are unable to offer longer financing terms on renewable energy projects, so the Bank's support is especially important in a sector where capital needs and fuel costs are spread across the lives of projects in very different ways as compared with traditional energy projects.

This press release was issued on Nov. 6th by Export-Import Bank. Press release source article.

What's New


National Export
Initiative (NEI) Update

Statement from U.S. Under Secretary of Commerce for International Trade Stefan M. Selig on International Trade in Goods and Services in September 2014

Washington, D.C. - U.S. Under Secretary of Commerce for International Trade Stefan M. Selig issued the following statement today on the release of the September 2014 U.S. International Trade in Goods and Services data. U.S. exports of goods and services decreased to $195.6 billion in September from $198.5 billion in August. Record levels were reached in other business services (e.g., legal, financial, and product development services) and charges for the use of intellectual property. U.S. exports through the third quarter of 2014 continue to grow, reaching an all-time high of $1.75 trillion.

"Today's data show that U.S. businesses are driving toward a fifth straight year of record exports," said Selig. "American companies recognize the benefits of selling their goods and services to the 95 percent of consumers who live outside the United States. Exports support 11.3 million jobs throughout our nation, and the Commerce Department and the International Trade Administration are committed to building on that success as we continue to help U.S. firms start exporting and sell more of their goods and services to new markets."

To continue strengthening U.S. exports, U.S. Secretary of Commerce Penny Pritzker launched NEI/NEXT in May, which will continue helping more U.S. companies reach additional overseas markets with objectives focused on improving data, providing information on specific export opportunities, working more closely with financing organizations and service providers, and partnering with states and communities to empower local export efforts. NEI/NEXT builds on the success of the National Export Initiative (NEI) announced by President Obama in 2010. Since the launch of the NEI, a record number of U.S. companies have exported annually, and the United States has seen an increase of 1.6 million export-supported jobs since 2009. U.S. goods and services exports have hit record highs four years in a row, reaching $2.3 trillion in 2013.

This press release was issued on Nov. 4th by the International Trade Administration. Press release source article. Contact: Mary Trupo (202) 482-3809

The International Trade Administration (ITA) is the premier resource for American companies competing in the global marketplace. ITA has 2,100 employees assisting U.S. exporters in more than 100 U.S. cities and 72 countries worldwide. For more information on ITA visit www.trade.gov.

The National Export Strategy is available also at
http://trade.gov/NEI and http://export.gov.
International Trade Update at
United States Department of Commerce
Office of Public Affairs - Tel. 202-482-4883

Ayse's Corner

Ayse's Corner is a periodic feature of the World TradeWinds eZine'. Ayse Oge is a published author and global trade marketing expert and author of Emerging Markets.

Regional Economic Partnerships: Azerbaijan, Georgia and Turkey

Several business prospects with Azerbaijan, Georgia and Turkey were presented in Washington D.C. on October 7, 2014 at the majestic Ronald Reagan Building. This panel on global business opportunities was organized by the World Trade Institute and International Trade Center with a sponsorship by Nobel Oil.

The panel was comprised of U.S. government officials, diplomats accredited in Washington D.C., and members of the international trade community. The panel was moderated by Susan Sadigova, the Executive Director of the United States Azerbaijan Chamber of Commerce. I had the great privilege of being a presenter alongside my distinguished co-presenters, Mr. Elin Suleymanov, Ambassador of the Republic of Azerbaijan to the United States, and Dr. Mamuka Tsereteli, Professor at John Hopkins University.

Mr. Suleymanov indicated that the Azerbaijan government has been focusing on the development of a diversified economy including construction, banking, telecommunication and tourism along with using the energy industry to attract foreign businesses to the region. Mr. Suleymanov also pointed out the regional infrastructure projects in Azerbaijan and said that projects like the Baku-Tbilisi-Kars railway and the Baku International Trade Port that create diverse cargo terminals "make Azerbijan a favorable place for businesses."

Dr. Tsereteli spoke on the overall economic and business environment in Georgia and Azerbaijan's financial support of Baku-Tbilisi-Kars railway project.

Baku-Tbilisi-Kars railway project

I rounded out the presenting panel with advice on how to do business with Turkey, and how its strong and sustainable economic growth, rising middle class and high demand of U.S. goods and services makes it a viable destination for U.S. exports and investments. I also highlighted the importance of Baku-Tbilisi-Kars railroad constituting a fresh step in the definition of Turkey being a commercial hub between Europe and Asia and facilitating its access to Central Asia with ease, which will eventually lead to increasing its international trade revenue.

Baku-Tbilisi-Ceyhan pipelineThe implementation of the East-West energy corridors such as the Baku-Tbilisi-Ceyhan oil pipeline and the Baku-Tbilisi-Erzurum gas pipeline laid the solid foundation for increased economic and political relations between Azerbaijan, Georgia and Turkey and contributed to an increase in trade volume between Turkey and Azerbaijan (from $296 million in 2003 to $1.2 billion in 2007) and also an increase in Azerbaijan investment to Turkey (from $338 million in 2012 to $800 million in 2013).

The new Baku-Tbilisi-Kars railroad is expected to start operating in 2015 and is now being called the "Iron Silk Road." It will serve as a major transit corridor between Europe and Asia and enable uninterrupted transportation between London and Beijing. A train departing from London would pass through the Marmaray (a rail transport system under the Bosphorus Strait in Istanbul), then Turkey, and it would follow the railway through the Caspian Sea to reach its final destination of Beijing. This BTK railroad will expedite the delivery of Asian products in the most cost-effective way to the Western world. The city of Kars in Turkey will be established as the international logistic center, which will employ hundreds of people and help vitalize the economy and tourism and attract former reluctant investors to the area.

The BTK railroad and the current East-West energy corridor will further deepen economic, social and cultural integration of Azerbaijan, Georgia and Turkey. It serves as a monumental testament to how international trade and investments work in transforming a whole region.

Ayse Oge is President of Ultimate Trade, International Trade Consulting, Speaking and Training. She is also Board Member of California Business Education Association.

Ayse Oge

Ayse Oge
Ultimate Trade LLC
Tel. 818-708-9571
Email: oge@earthlink.net
Web: www.goglobaltowin.com

Must See Video on Global Trade

Click HERE to see the 'Making Hay' video by Dan Gardner of Trade Facilitators, Inc. This multi-industry webinar is a 'must see' for global trade students and practitioners of all levels and World TradeWinds considers it to be one of the most concise and informative webinars on the history, present state and the future of the Global Trade industry there is available today.

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This six-course series will cover all key areas of the export industry, including markets, sales representatives, pricing, agreements, shipping and payments. You can earn Continuing Education Units (CEUs) and a Certificate in Export Management. The classes are available online 24/7, so you can start immediately and learn at your own pace. More

Please go to MBITA newsletter archives to see other MBITA Members profiles and visit MBITA's Export Promotion Services.