World TradeWinds

October 2010- Issue N. 157
A Publication of the Monterey Bay International Trade Association (MBITA)


Veritrade Corp.

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now being offered for the first time to selected companies on

Advertise in TradePort


Global California


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Oct. 20, 2010
Europe and America - Poised for Growth in A Challenging Economy

Silicon Valley, CA

Dec. 1, 2010
3rd Annual Green Trade Network Summit - Agriculture and the Green Revolution

Salinas, CA

MBITA 2010 Events

Event Sponsorship Opportunities!

or more information
contact the MBITA office

To register for MBITA luncheons
and events,
call 831-335-4780 or email including the event specifics you are signing up for
in the subject line.


Tony Livoti

Vice President

Shay Adams
AIM Medical Sales


Dr. Edward Valeau
Els Group LLC
Hartnell College
President Emeritus

Marcelo Siero

Jim Faith
Trade Export Finance Online

Cristina Polesel
General Manager

Contact Info
P.O. Box 523
Santa Cruz, CA 95061
Phone: 1-831-335-4780
Fax: 1-831-335-4822

If you would like to have an article published in this newsletter please contact the editor by email.

This newsletter has been
created by MBITA's editor
Cristina Polesel

World TradeWinds Sponsorship Information

World TradeWinds
is a monthly eZine distributed
to over 13,500+ subscribers located statewide, nationwide and overseas.
MBITA's World TradeWinds eZine is also posted in the TradePort Collaborator, the online 'intranet' for California's global trade promotion service providers, who collectively represent over 60,000 small to
mid-sized enterprises throughout California.

Call the MBITA office at
831-335-4780 for sponsorship rates and benefits.


What's NewNational Export Initiative (NEI) Update


This month’s issue features our new Corporate Sponsor, Veritrade Ltd, and has some very interesting market research products coming soon.

Also, please remember the 3rd annual Green Trade Network summit conference that will be held this year in the ‘salad bowl’ capital of the World, Salinas, Ca…enjoy

See a full MBITA event schedule at


Tony Livoti

Tony Livoti


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Veritrade Corp.

MBITA New Corporate Sponsor

MBITA welcomes new corporate sponsor. Veritrade Ltd.

Veritrade Ltd is an electronic publishing company committed to provide customers with the best business intelligence applied to the International Trade Market permitting them to analyze their markets or discover new ones, build their strategies and then, focus on reaching their goals.
We all depend on international trade, as direct Importers or Exporters, Sales Agents, Marketing, Sales or Purchasing Managers. Veritrade multi-country information and easy-to-use interfaces help companies to:

  • Make market price comparisons from different countries.
  • Take control of your exports by having direct access to third neutral part service.
  • Track your competitor's markets, transactions and costs and market moves.
  • Control your market share by Product, Exporter or Importer.
  • Find new customers or suppliers in yours and other markets..

Veritrade home page

Veritrade success is based on the foreign trade knowledge of their team that permits the company to build vertical and personalized websites focused on trade and the businessperson's needs.

If you prefer to outsource your work to Veritrade and receive a custom report, Veritrade is also ready to serve you through their consultancy department that is able to understand your needs permitting you to outsource your daily research or specific foreign trade market analysis requirements as well as outsource your periodical information needs on a periodical basis.

Veritrade Analytic

At present Veritrade has clients in over 30 countries with trade analysis and statistics information about China, India, USA, Colombia, Ecuador, Peru, Chile and Argentina foreign trade.

Contact Veritrade to discover a world of opportunities.

Christian Neuhaus Wiese


Christian Neuhaus Wiese
President and CEO
Veritrade Corp.
Tel. (415) 704 - 5074


What's New National Export Initiative (NEI) Update


The Importance of exports to create new, high paying jobs, especially from our small business sectors, is very important to our economic recovery.  World TradeWinds  has established a new section  that will keep us up to  date on all aspects of the NEI and our progress to meet the President’s goal of doubling exports in the next five years…enjoy.

Richard Palaikis

The National Export Initiative: Is Help on the Way?
By Richard Vitas Palaikis II

In the State of the Union Address this past January, President Obama announced the creation of the National Export Initiative (NEI), which was later signed into effect by way of Executive Order on March 11, 2010. The NEI is designed to allow for the following:

  • Funding of export promotion activities, as well as more intra-governmental agency cooperation and coordination.
  • Creation of export assistance programs geared toward first time exporters, as well as export assistance program enhancements geared toward seasoned exporters who are looking for new export opportunities within new markets.
  • Removal of trade barriers abroad by diligently working with foreign governments.
  • Assistance for small businesses to overcome hurdles to entering new markets abroad, as well as financing objectives through the Export-Import Bank.
  • Creation of an Export Promotion Cabinet, which will report directly to the President, whose members would include the following:
    • Secretary of State
    • Secretary of Treasury
    • Secretary of Agriculture
    • Secretary of Commerce
    • Secretary of Labor
    • Director of Office of Management and Budget
    • United States Trade Representative
    • Assistant to the President for Economic Policy
    • National Security Advisor
    • Chair of the Council of Economic Advisers
    • President of the Export-Import Bank of the United States
    • Administrator of the Small Business Administration
    • President of the Overseas Private Investment Corporation
    • Director of the United States Trade and Development Agency
    • Heads of other executive branch departments, agencies and offices as may be appointed by the President.
  • Effective use of government led trade missions to ensure the promotion of exports by U.S. companies with the cooperation of state and local government officials along with the private sector.
  • Conduct of trade missions to ensure they effectively promote exports by American companies.
  • Pursuit of the first ever government-wide approach to export promotion by ensuring government-wide support for commercial advocacy objectives, as well as advocacy for American made products.

The President has signed an executive order for the implementation of the NEI, so what happens now? Within 180 days of the President signing the executive order, the Export Promotion Cabinet must present to the President a comprehensive plan that will carry out the goals of the NEI, which have been outlined above.

In addition to the NEI, the President will also receive information from the President's Export Council (PEC) which is considered to be the President's "national advisory committee" on international trade. Members of the PEC will advise the Administration on governmental policies and programs that directly affect trade performance, as well as the promotion of export expansion. In addition, the PEC also serves as an open forum for the discussion and resolution of trade related issues among various industrial sectors, including governmental sectors.

On July 7, President Obama appointed the following individuals to the PEC to represent various industrial sectors of the American economy:

  • W. James McNerney, Jr., PEC Chair, Chairman, President and Chief Executive Officer, The Boeing Company
  • Ursula M. Burns, PEC Vice Chair, Chief Executive Officer, Xerox Corporation
  • Mary Vermeer Andringa, President and Chief Executive Officer, Vermeer Corporation
  • Stephanie A. Burns, Chairman, President and Chief Executive Officer, Dow Corning
  • Scott Davis, Chairman and Chief Executive Officer, UPS
  • Richard L. Friedman, President and Chief Executive Officer, Carpenter & Company, Inc.
  • Gene Hale, President and Founder, G&C Equipment Corporation
  • C. Robert Henrikson, Chairman, President and Chief Executive Officer, MetLife, Inc.
  • William Hite, General President, United Association
  • Robert A. Iger, President and Chief Executive Officer, The Walt Disney Company
  • Charles R. Kaye, Co-President, Warburg Pincus
  • Jeffrey Kindler, Chairman and Chief Executive Officer, Pfizer
  • Andrew N. Liveris, President, Chairman and Chief Executive Officer, The Dow Chemical Company
  • Robert A. Mandell, former Chairman and Chief Executive Officer, Greater Properties
  • Alan Mulally, President and Chief Executive Officer, Ford Motor Company
  • Raul Pedraza, Founder and President, Magno International L.P.
  • Ivan Seidenberg, Chairman and Chief Executive Officer, Verizon
  • Glenn Tilton, Chairman, President and Chief Executive Officer, UAL Corporation
  • James S. Turley, Chairman and Chief Executive Officer, Ernst & Young
  • Patricia A. Woertz, Chairman of the Board, Chief Executive Officer and President, Archer Daniels Midland Company

In addition, there are five senators and five representatives serving on the PEC:

* Congressman Pat Tiberi, R-Ohio
* Congressman Dave Reichert, R-Washington
* Congresswoman Linda Sanchez, D-California
* Congressman Mark Schauer, D-Michigan
* Congressman David Wu, D-Oregon
* Senator Sherrod Brown, D-Ohio
* Senator Mike Crapo, R-Idaho
* Senator Byron Dorgan, D-North Dakota
* Senator Debbie Stabenow, D-Michigan
* Senator Ron Wyden, D-Oregon

With all of these people investing their time and energy into strengthening our ability to export and leveling the playing field for American businesses to become more competitive on the international market, hopefully something substantial will come from the NEI coupled with the overhaul of the export control system.

This article was written by Richard Vitas Palaikis II of PECbefore the WhiteHouse report on NEI was released on 9/16/10/, six months after the announcement of the NEI by President Obama.

See the WhiteHouse report on the NEI.

We encourage you to send concerns, ideas and suggestions to the PEC at and MBITA at

Agriculture and the Green Revolution

GTN logo3rd Annual Green Trade Network Summit - Salinas, CA
Dec. 1, 2010

The 3rd Annual Green Trade Network Summit will take place on December 1, 2010 in the ‘salad bowl’ of the world, Salinas, California. The conference entitled ‘Agriculture and the Green Revolution’, will provide a forum that will facilitate interaction and information exchange among research scientists, producers, agro-technology providers, equipment manufacturers, service providers, agronomic consultants, software developers, educators, government personnel and policymakers, all addressing the ‘greening’ of one of American’s top industries.

An additional objective of this conference is to demonstrate how ‘Green’ agricultural products, services and technologies can be exported to create jobs here and now in the U.S. Presentations on trade finance, global marketing, logistics and government incentives for export to the foreign marketplace will be presented through panels and invited presenters.

The Monterey Bay International Trade Association (MBITA) is now accepting ground-floor SPONSORSHIPS and  SPEAKER SUBMISSIONS

Please contact the MBITA office at 831-335-4780 or email at for further details.

See background information and presentations of the of the first two Green Trade Network conferences that were held in Santa Cruz, CA, 'When You Think Green You Must Think Global' in 2008 and 'Sustainable Cities of the 21st Century' in 2009.

Europe & america event banner

As our global marketplace slowly recovers from the global  economic crisis, Europe and the U.S. stand strong to further develop their long-standing friendship with bilateral trade and investment opportunities that will hopefully usher us into an unprecedented age of prosperity. 

In particular, President Obama’s National Export Initiative (NEI) challenge to double U.S. exports in the next five years has presented Europe with the advantage of importing U.S. products, services and technologies into the EU.

This seminar/luncheon will feature an array of experts discussing taxes, incentives, support services and opportunities that American companies can now utilize to enter the EU marketplace.

Seminar Speakers

Value Added Tax in Europe and Other Countries
Britta Eriksson
, President & CEO

Euro VAT Refund, Inc.

Belgium in the Heart of Europe - Tax Incentives for Foreign Investors
Michela Ritondo
, Senior Tax Official

Fiscal Deparment for Foreign Investments
Federal Public Service Finance of Belgium

The EU "e-customs initiative"
Paul V. Oliva
, Founder and Principal
OlivaGlobal Communications

Trade and Investment in Hungary and new States in the European Union
Istvan A. Molnar
, Investment and Trade Commissioner

Consulate General of the
Republic of Hungary, Los Angeles


Entering European Markets in a Challenging Environment
Edmund Hain,
Founder and Managing Director

Business Consulting Network
International, LLC

Liquidity and Growth Opportunities for European Companies in U.S. Capital Markets
Mona DeFrawi

CEO and Founder



Trade And The Transatlantic Relationship - Is There A Crisis?
Caroline Krawiec Brownstone, President & CEO
International Management and Marketing Associates (IMMA)

For more information, agenda and registration visit:

Ayse Oge

Ayse's Corner

Ayse Oge is a published author and global trade marketing expert. Ayse's Corner will be a new periodic feature for the World TradeWinds eZine'

“Model Trade Partnership”
Emerging between U.S and Turkey
by Ayse Oge

A new Economic and Commercial Strategic Cooperation outlined by President Obama and the Turkish Prime Minister Recep Tayyip Erdogan in December of 2009 led to establishing the Turkish-US Business Council. This council is co-chaired by US Trade Representative, Ron Kirk, Commerce Secretary, Gary Locke, Turkish Deputy Prime Minister for the Economy, Ali Babacan, and State Minister for International Trade, Zafer Caglayan. The Council is intended to encourage bilateral discussions of business and economic issues, including promoting trade and investment, and improving the business climate in each country.

Turkish Trade Minister Caglayan’s recent visits to Chicago, California, Texas and Georgia were aimed at improving trade relations and increasing trade volume between the two countries beyond the current sector-based activities. Caglayan followed the model partnership process during his visit to the U.S. in June of 2010 by identifying impediments to bilateral trade and promoting the country of Turkey among American business circles.

Facts about Turkey:

  • Turkey is a fast-rising economic power with 11.4 percent expansion for the first quarter of 2010, second to China.
  • Turkey’s location presents an advantage in reaching cash-rich consumers in Russia, Central Asia, the Middle East and Africa to attract billions of investments dollars in return.
  • In 1980, Turkey’s total exports were worth $3 billion. In 2008, they reached $132 billion. There are now 250 industrial zones throughout Anatolia.
  • The U.S. is Turkey’s fourth largest trading partner.
  • Turkey increased its exports to China by 104 percent and sold over 1 billion goods and services to China this year alone.
  • The free trade agreement between Turkey, Jordan, Lebanon and Syria is expected to finalize in fall of 2010, and it will generate $1 trillion of economic power of in the area.

The Turkish and U.S. Business Council will be instrumental in creating an environment in which small and mid-sized companies of both countries can partner, thrive and enhance bilateral commercial ties that could form the basis for expanded trade and investment between the United States and Turkey.

Ayse Oge is President of Ultimate Trade, International Trade Consulting, Speaking and Training and Training and Counselor at SCORE. She can be reached at



Ayse Oge
Ultimate Trade LLC
Tel. 818-609-9196

GTN logo
3rd Annual Green Trade Network Summit
Agriculture and the Green Revolution
Salinas, CA - Dec. 1, 2010

Export Institute

Online Export Classes
This six-course series will cover all key areas of the export industry, including markets, sales representatives, pricing, agreements, shipping and payments. You can earn Continuing Education Units (CEUs) and a Certificate in Export Management. The classes are available online 24/7, so you can start immediately and learn at your own pace. More

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Please go to MBITA newsletter archives to see other MBITA Members profiles and visit MBITA's Export Promotion Services.

MBITA / TradePort Affiliate Events
and Announcement

Export Financing Opportunity for
the Green Energy Industry

offered by GBC International Bank, Ex-Im Bank and the Small Business Administration

Osaka - San Jose Clean Tech
Seminar - Oct. 20, 2010
Presented by the City of San Jose and Osaka.

The Future of Health Innovation
Conference, Stanford, CA - Oct. 26-27, 2010

Green Tech Export Financing Opportunity Seminar
San Jose - Nov. 4, 2010

2010 California-China Trade & Investment
Conference, Los Angeles, CA - Oct. 21, 2010

California-China Conference