World TradeWinds

September - October 2009 - Issue N. 151
A Publication of the Monterey Bay International Trade Association (MBITA)


Reed Expo

now being offered for the first time to selected companies on

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Global California





Sept. 25, 2009
2nd Annual
Green Trade Network Summit
Sustainable Cities of the 21st Century

Santa Cruz, CA

Partner EVENTS

October 3, 2009
TANCon USA 2009

Schwab Hall, Stanford University

MBITA 2009 Event Calendar

Event Sponsorship Opportunities!

or more information
contact the MBITA office

To register for MBITA luncheons
and events,
call 831-335-4780 or email including the event specifics you are signing up for
in the subject line.


Tony Livoti

Vice President

Shay Adams
AIM Medical Sales


Dr. Edward Valeau
Els Group LLC
Hartnell College
President Emeritus

Marcelo Siero

Jim Faith
Trade Export Finance Online

Cristina Polesel
General Manager

Contact Info
P.O. Box 523
Santa Cruz, CA 95061
Phone: 1-831-335-4780
Fax: 1-831-335-4822

If you would like to have an article published in this newsletter please contact the editor by email.

This newsletter has been
created by MBITA's editor
Cristina Polesel

MBITA Members and Corporate Sponsors'
Newsletter Links

CalTrade Report

World TradeWinds Sponsorship Information

World TradeWinds
is a monthly eZine distributed
to over 13,500+ subscribers located statewide, nationwide and overseas.
MBITA's World TradeWinds eZine is also posted in the TradePort Collaborator, the online 'intranet' for California's global trade promotion service providers, who collectively represent over 60,000 small to
mid-sized enterprises throughout California.

Call the MBITA office at
831-335-4780 for sponsorship rates and benefits.



Hang on folks, summer is over and as we gear up for a global recovery things are ‘popping’ at MBITA.  This is our 151st issue of the World TradeWinds eZine and we appreciate your support and interest.  You can always see our archived issues at

This issue features some new partnerships with our counterparts around the state of California, a burgeoning socially responsible investment group, and some highlights on two informative events we put on this summer.

Also, please see the information on our 2nd annual Green Trade Network  summit conference on September 25th in Santa Cruz.

See a full MBITA event schedule at

Tony Livoti  
Tony Livoti


VITA International

MBITA New Member
Valley International Trade Association (VITA)

MBITA welcomes new member the Valley International Trade Association (VITA). VITA is a membership driven non-profit located in the San Fernando Valley in Los Angeles. The organization was founded in 1979 by a group of dedicated Valley business leaders and educators who were responding to the need for a local association focused on issues in international trade. 

As a strategic partner of The Valley Economic Alliance, VITA has grown dramatically over the last 30 years presenting seminars and workshops addressing issues in International Trade.  VITA features bi-monthly Networking Breakfasts with special guest speakers that address timely international trade issues such as, import, export, trade policy and legislation. These events offer valuable up-to-date information on the global marketplace and networking opportunities for VITA members.

Much of the support of the organization is derived from its membership and a broad spectrum of experts that serve as the Board of Directors. The mission of VITA is to promote the San Fernando Valley as a leader in international trade and to help local businesses compete in the global economy.

One of the benefits of becoming a member of VITA is the Resource Guide. The Resource Guide is an on-line listing of experts willing to answer questions. The purpose of the Guide is to provide local business owners, entrepreneurs, and those in the field of international trade with access to specialists in the global market industry.  The Resource Guide link can be found on the home page of our website,

For more information visit, or contact Bruce Ackerman, Chief Executive Officer, The Valley International Trade Association.

Bruce Ackerman
Bruce Ackerman
Chief Executive Officer


Bruce Ackerman
Chief Executive Officer
The Valley International Trade Association
Tel. 818-379-7000


New Member

MBITA welcomes new member Business Investments Enterprises (BIE).

BIE is a subsidiary of The Dream Society, a non-profit corporation.
Business Investments Enterprises provides business to business services and investment opportunities.
BIE conducts business with socially responsible goals in mind. We engage in practices that will support the longevity of the planet and its resources, and contribute to providing quality of life for all of its inhabitants. 

20% of all monies generated by BIE membership dues goes to socially responsible programs.

Their Services include the following:

  • Socially Responsible Investing
  • Global Trade Opportunities
  • Investment Information
  • Real Estate Consulting
  • Business Credit
  • Credit Repair
  • Incorporation Assistance
  • Mentor Programs
  • Affiliate Marketplace

BIE Founders: Michael C. Sechrest and Michele M. Blum

  BIE broadcasts live on Blogtalk Radio.
Topics discussed on BIE Broadcast are: socially responsible investing, sustainable economy, global trade, creating wealth and prosperity, marketing, business networking and investment opportunities. 


Michael C. Sechrest and Michele M. Blum
Tel. 831-435-3179

Michael Sechrest
Michael Sechrest

Michele Blum
Michele Blum


New Member

MBITA welcome the Professional Association of Exporters and Importers (P.A.E.I.) as a new member.

P.A.E.I.  is an organization of professionals involved in import/export activities. The organization is a leader and partner in Worldwide Regulatory Compliance. Conceptualized in May, 1986, in response to changes in export license controls. P.A.E.I. incorporated as a non-profit organization in 1987.

Objectives of the association include promoting and fostering the role of the import/export professional, providing ongoing education relative to regulatory issues, exchanging information, and enhancing industries' participation in import/export control issues and policies.

In furtherance of its goals, P.A.E.I. sponsors quarterly meetings with featured guest speakers, networking and job placement opportunities. Affiliations offer P.A.E.I. member discounts to seminars, services, and products.

The association holds quarterly membership meetings to listen to industry professionals highlight current import/export issues. Informal educational and networking brown bag meetings are scheduled throughout the year at no cost. PAEI has conducted a search of available customhouse broker study courses.

P.A.E.I.'s Annual Membership Meeting is scheduled each December for the voting of officers and Board Members, and socializing, food, drinks, fun, and prizes are provided at no charge for PAEI members only. PAEI publishes a membership directory for its members, once a year.

For PAEI members only, starting in late 2009, there will be a special online Forum. This Forum is provided as a benefit for members only as a platform for the exchange of information and enhances member benefits. 

For more information call the P.A.E.I. Message Center (408) 532-7234 or 1 (800) 930-P.A.E.I.

  PAEI Board
PAEI Board 2009
L-R: Laura Putnam (Director), Symantec, Loree Stevens (Director) Finisar  Corporation, JoAnne Daniels (PAEI President), Trade Resources and Associates, Peggy S. Williams (Secretary), FedEx Services, Marcia L. Davis (Director), JDS Uniphase, Carla Ventura (Vice President of Development), Gieselle Perez  (Director), NVIDIA Corp., Tansie Iwafuchi (Director), NetApp, Dan Kromat (Treasurer), Varian


Karen Hebert
PAEI Admin. Services
P. O. Box 612743
San Jose, CA 95161-2743
Tel: 408-532-7234 - Fax: 408-274-7611

Web site:


GTN Banner

The 2nd annual Green Trade Network summit will be held this year on September 25th at the world famous Santa Cruz Beach Boardwalk with great support from FedEx Services.

This year’s theme is ‘Sustainable Cities of the 21st Century’ featuring presentations on the new eco cities being developed in the Middle East and China and array of guest presenters that bring vision and technology to the emerging eco-city trend now occurring throughout the world.

There will also be a special ‘keynote’ presentation from Chevron Energy Solutions who are working on a first-of-its-kind model for a renewable energy plant designed for coastal cities. Please go to
for details and registration.

21st Century City-Communities

By Tony Livoti

Green GlobeThe U.S. is in the best position to set the global standards and create the models for 21st Century cities compared to the current zero emission, eco-city efforts now being conducted in Abu Dhabi, United Arab Emirates and Dongtan, China that require ‘big-ticket’ investments and are geared for a population of approximately 50,000 people.  These efforts are noble and ground breaking but their completion has been inhibited by the global economic slowdown and their lofty costs.

The U.S. needs to take the lead and create a new 21st Century City-Community model that is inexpensive to develop, is much smaller in size than ones being established in Abu Dhabi and Shanghai, can be replicated easily to meet the population demands and can exist within the environment rather than changing the environment so they can exist.

RecycleThese new 21st Century City-Communities first must have available land and water and then must employ the following eight items to meet the demands for affordable living and working space.

  • Efficient, portable, alterable, cost-effective and innovative building methodologies that can be mass produced utilizing space age materials
  • Capable waste management and recycling systems that process waste at the source, including human waste, and then convert the waste into useful bi-products and energy sources
  • Proficient water purification and recycling systems
  • Clean mass transportation systems established within a competent and useful community infrastructure that are designed for walking, have self propelled and electric bicycle paths and small ‘people movers’ powered by electricity or bio fuels utilizing above the ground technology
  • Self-sustained renewable energy sources from wind, sun, bio-fuel crops, geothermal and waste mass
  • Energy plants built within the local city-community with mini smart mini-grid systems employing simple and cost-efficient methods for energy distribution
  • Satellite connected communication centers for education, business and entertainment
  • Sustainable agricultural centers employing hydroponics, greenhouses and other new technologies for crop production

Sustainable Development ChartThe two most important ‘key’ components that need to be met first for the deployment of 21st Century cities and will help meet all of the above criteria are the following:

  • A new approach to building ‘space’ is mandatory. Even though the emergence of Green Construction is a good start these approaches in sustainable construction still require costly and heavy lumber, steel, glass, and cement. Traditional building materials and methods need to be replaced with new architectural designs that employ mass produced modular parts made from space age materials. These ‘space-craft’ structures will live above the ground and not planted permanently into the ground with cumbersome, costly foundations that destroy and alter the natural environment for years to come.

  • The 21st Century City-Community needs to have its energy derived from within its own boundaries and not depend on energy requirements from far away sources controlled by powerful energy monopolies. The now popular concept of upgrading America’s energy grids and funneling renewable energy from new central sources to meet the demands of millions of users across the country is too costly and challenging. Some say $30 Trillion if we are to become energy independent by 2030.

    Each 21st Century City-Community needs to provide its own energy and when power demands can’t be met locally then energy sharing with other 21st Century-Community-Cities that have excess energy will be employed. Simply put……renewable energy sources needs to be local.

Green Jobs21st Century City-Communities are job creators. Each one of the eight items stated above are cottage industries in themselves naturally creating new businesses and jobs to meet the demands of their own sustainable community.  Additionally, more jobs can be created when other domestic and global regions with water and land need the products, technology, intellectual property, training, and leadership from the original models built in the U.S.

Our American forefathers had it right.  Not Washington or Jefferson, the American Indians.  They did it for hundreds of years living in harmony with their environment. Now, we have a population that needs 21st century technology to take the American Indian model and make it work in today’s crowded and polluting world.

Email comments to Tony Livoti, MBITA President

SRI Conference banner

Last June MBITA in partnership with the Monterey Institute of International Studies (MIIS) conducted that featured presentations from SRI and Micro-Finance experts who are leading the path to a more environmentally sound and sustainable future. 

These new and dynamic investment vehicles are altering the landscape of the traditional investment community while providing new methods for business development here and abroad providing the grist for a sustainable future and a more prosperous world. The event was co-sponsored by Lending Club.

For agenda, speaker bios and view presentations visit:

SRI conference

L - R: Conrad Mackerron - As You Sow Foundation; Rupert Ayton - Center for the Development of Social Science (CDSF); Mehul Thakker - Progressive Asset Management-FWG; Lincoln Pain -Effective Assets; Rob Garcia - Lending Club; Charles Fishel - Abundant Biofuels Corporation.

Global Supply Chains and the Opportunities they Bring
Santa Cruz, CA July 31, 2009


This summer MBITA presented a seminar/luncheon at our favorite Chinese restaurant to address serious challenges that small businesses face regarding shipping logistics and global supply chains.

The event started off with the seminar entitled ‘Small Business in the Global Supply Chains’, conducted by Dr. William W. Goldsborough of Logistics Alliance Strategies and Associates and one of the leading global supply chain experts in California.   Dr. Goldsborough accomplishments include consulting for the world’s top multi-nationals and published author for MacMillan Press and Stanford Research Institute.

The seminar examined key macro economic conditions that firms will confront as the global recession recedes.  Goldsborough discussed what large multinationals are doing to develop supply chain logistics excellence, reviewed emerging logistics trends and tools, and concluded with suggestions about what small enterprises in particular must do to stay globally competitive going forward.

The first keynote speaker and sponsor for this event was Stella Ludovicy, Government and Institutions Services, SGS North America Inc. presented all of its services with a focus on the foreign country destination requirements involving PCA (Program of Conformity), also known as Certificates of Quality) and Pre-shipment Inspection certificates which are required for designated countries.

The second keynote speaker, Robert Krieger, President, Krieger Worldwide, analyzed the significant challenges facing California’s goods movement capabilities and deficiencies and what remedies are being proposed to revitalize the state’s multidimensional transportation network.

For agenda, speaker bios and view presentations visit:

The event was sponsored by SGS North America Inc.


L - R: William Goldsborough, Logistics Alliance Strategies and Associates; Stella Ludovicy, SGS North America Inc.; Robert Krieger, President, Krieger Worldwide; Tony Livoti, Monterey Bay International Trade Association (MBITA)
Ayse Oge

Ayse's Corner

Ayse Oge is a published author and global trade marketing expert. Ayse's Corner will be a new periodic feature for the World TradeWinds eZine'

Emerging Power of BRIC Nations
by Ayse Oge

Brick, or BRIC, is an acronym that refers to the fast- developing economies of Brazil, Russia India and China. The acronym was first used by Goldman Sachs in 2001 and has become an established name in the global business. Goldman Sacs indicated that they are growing so fast that the combined economies of BRIC could surpass the combined economies of the current richest countries of the world by 2050. Here are some facts about BRIC countries:

The four countries currently account for more than a quarter of the world’s land area and more than 40% of the world’s population.
Four BRIC nations seek to play an important role in the global economy.

They are disparate in terms of their economic positions; for example, Russia and Brazil are commodity exporters, whereas China is a big commodity importer; China is in favor of the Doha trade round, India is against it; India and China are striving to increase their influence in the Indian Ocean, and Russia and China compete in Central Asia.
Almost 60% of all the increase in the world output that occurred in 2000-2008 happened in developing countries; half of it took place in BRIC alone.

Economic activity has been growing among BRIC nations recently; China overtook the U.S. to become the largest export market of Brazil. China is also the largest exporter to India. Brazil is currently receiving investment funds from China: $10 billion into Petrobras, Brazil’s state-run oil company.

Demand for Brazilian planes from Embraer, refrigerators from China’s Haier appliance maker and gas from Russia’s Gazprom are increasing.

On June 16, 2009, the leaders of the BRIC countries held their first official summit in Yekaterinburg and issued a declaration calling for the establishment of a multi-polar world order. They discussed topics such as asserting more participation in the global economic and financial arena, and reforming the IMF. Even though the joint statement indicated a “diversified, stable and predictable currency” system, it did not challenge the fact of the dollar being the world’s global reserve currency.

The spectacular growth of the BRIC countries not only lifted hundreds of millions out of poverty, but will also increase demand for American products and services. The rise of BRIC nations presents excellent opportunities for competitive and export-ready U.S. small and mid-sized companies to grow and provide the needed boost to our economy.

Ayse Oge, Ultimate Trade, International Trade Consulting, Speaking and Training. She can be reached at



Ayse Oge
Ultimate Trade LLC
Tel. 818-609-9196

GTN logo

Have a Green product, service or technology?
Sign up for a membership in’

2nd annual Green Trade Network summit conference
to be held in Santa Cruz, Ca. on September 25

With a focus on global trade industry companies and professionals, the MBITA Global Jobs Center offers its members—and the industry at large—an easy-to-use and highly targeted resource for online employment connections in global trade.

Both members and non-members can use the MBITA Career Center to reach qualified candidates. Employers can post jobs online, search for qualified candidates based on specific job criteria, and create an online resume agent to email qualified candidates daily. They also benefit from online reporting that provides job activity statistics.

For job seekers, the MBITA Career Center is a free service that provides access to employers and jobs in the global trade industry. In addition to posting their resumes, job seekers can browse and view available jobs based on their criteria and save those jobs for later review if they choose. Job seekers can also create a search agent to provide email notifications of jobs that match their criteria.

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