World TradeWinds

August - September 2007 - Issue N. 140
A Publication of the Monterey Bay International Trade Association (MBITA)


now being offered for the first time to selected companies on TradePort.org

Advertise in TradePort



Fall 2007
Special Hunan-China
Bio-Technology Delegation
Coming to Silicon Valley

Contact the MBITA office for details.

Contact the MBITA office
to make your reservation for
sponsorship at the

Environmental and
Agriculture Technology

Trade Mission to China
October 20-31
, 2007
Tel. 831-335-4780
email: tlivoti@mbita.org

For more information
about MBITA events visit

To register for MBITA luncheons and events, call 831-335-4780 or email cristina@mbita.org including the event specifics you are signing up for in the subject line.


Tony Livoti

Vice President

Shay Adams
AIM Medical Sales


Dr. Edward Valeau
Former President
Hartnell College

Marcelo Siero

Jim Faith
Trade Export Finance Online


Cristina Polesel
General Manager

Emi Hirano
Marketing Assistant

Akiko Tsukahara
Marketing Analyst

Contact Info
P.O. Box 523
Santa Cruz, CA 95061 - U.S.A.
Phone: 1-831-335-4780
Fax: 1-831-335-4822
Email: info@mbita.org
Web: www.mbita.org

If you would like to have an article published on this newsletter please contact the editor by email.

This newsletter has been
created by MBITA's editor
Cristina Polesel

MBITA Members and Corporate Sponsors'
Newsletter Links

CalTrade Report

World TradeWinds Sponsorship Information

World TradeWinds is a monthly eZine distributed to over 3,500 subscribers located statewide, nationwide and overseas.
MBITA's World TradeWinds eZine is also posted in the TradePort Collaborator, the online 'intranet' for California's global trade promotion service providers, who collectively represent over 60,000 small to
mid-sized enterprises throughout California.

Call the MBITA office at
831-335-4780 for sponsorship rates and benefits.



This issue of MBITA’s World TradeWinds eZine continues to focus on the Environmental Technology (ET) global revolution. Breakthrough water purification systems from a new MBITA member, local/regional energy saving models for global consumption, Green technology luncheons, conferences and trade missions to China are featured in this issue demonstrating MBITA’s commitment to a greener and healthier world.

Tony Livoti


Please interact with your comments, articles or suggestions in the MBITA eZine blog.

Thanks to Sean Gilligan of vBlog Central for help setting up the blog.

Click here to download this publication as a pdf file.

MBITA New Member

The Monterey Bay International Trade Association (MBITA) is pleased to welcome its new member, SylvanSource, Inc.

Sylvan Source delivers technically advanced ultra-clean water systems designed for residential and industrial use. Sylvan Source products produce breakthrough water quality and eliminate the use of chemicals, filters, and membranes to assure consistent water quality and delicious taste over time.

Sylvan Source’s M-600 ultra-clean water appliance is built on next-generation patent-pending technology. Unlike traditional filtering, reverse osmosis, or distillation technologies, Sylvan Source consistently reduces more contaminants more effectively by combining degassing, distillation and demisting functions into a highly integrated mechanical design.

The M-600 design eliminates the need for frequent cleaning, chemicals, filters, or membranes which helps to assure consistent water quality and taste. The M-600 is currently the only water treatment system to meet rigorous NSF Standard 62 certification requirements. It also exceeded Standard 62 perchlorate reduction targets, reducing perchlorates by more than 99 percent.

In April of this year, the company was chosen as the recipient of the 2007 Frost & Sullivan Product Innovation Award in the North American residential drinking water treatment systems market. Shortly after, it was named a recipient of the Red Herring Award given to the top 100 private technology companies based in North America.

Founded in 2003 by Laura Demmons, a former Silicon Valley technology industry executive, and a team of experts in water treatment technology, the company is headquartered in Sunnyvale, California and is privately held. For more information, please visit www.sylvansource.com.


Eugene Thiers, CTO
Sylvan Source
285 N. Wolfe Road, Ste 103
Sunnyvale, CA 94085
Web: www.sylvansource.com
email: ethiers@sylvansource.com

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MBITA New Member

At University of California Extension, Santa Cruz, you’ll find one of the best English language programs in the world—plus so much more. Their partnerships with nearby Silicon Valley companies and their extensive experience working with the international community will quickly connect you to America’s many opportunities.

Their intensive English Immersion Program is among the best in the United States and is the most effective method of improving overall English skills. Students are immersed in English through grammar, listening, speaking, reading, writing and vocabulary. Students can also choose from a variety of elective courses in 4 select subject areas.

ELI also has many years of experience designing customized programs for corporations and other organizations worldwide. ELI also developed a number of training programs for international companies that have focused on:

  • Entrepreneurship
  • Global Marketing and Innovation
  • Public Administration
  • Supply Chain and Logistics
  • Municipal Employee Management

If your company or department needs a specialized training program, ELI can develop one that fits your needs. They can offer the program at their facilities in the Silicon Valley, Santa Cruz, or in your home country.

Carol Johnson
Sales and Marketing Coordinator
English Language and International Programs
University of California Extension, Santa Cruz
Ph: (831) 427-6697 Fax: (831) 427-1827

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MBITA Goes to China to Promote Green Technologies

Recent data suggests that almost 25% of air pollution in California is coming through the Pacific Ocean jet stream from China. This shocking data creates some great opportunities for California companies in the air purification technologies sectors to export their technology and expertise to China and is one of the reasons that MBITA is organizing a ‘Green’ trade mission to China this coming October. Waste management, green construction, sustainable agri-technology and renewable energy solutions also present numerous opportunities in China for California companies to export their technology, products and services

The Chinese central government is now addressing their grave environmental challenges of polluted rivers, smog laden cities, waste management crisis’s and a residential construction boom supported by a five year strategic plan that includes substantial funding and incentives for provinces throughout China. California companies with innovative ‘green’ technologies can benefit greatly by participating in the upcoming MBITA green trade mission to China.

Please see the details of this trade mission and learn how you company can develop new markets in China.

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AMBAG Acts Locally to Reduce Impacts on Global Warming

The Association of Monterey Bay Area Governments (AMBAG) Energy Watch program provides energy efficiency education and services to business, residents, and municipalities in Monterey, San Benito and Santa Cruz counties. Improving energy efficiency is one of the simplest and most effective methods to reduce one’s carbon footprint, and it saves money on energy costs. Through AMBAG Energy Watch, we are able to realize energy savings locally which results in emissions reductions on a global level. So far, the one-and-a-half year program has saved 12,343,110 kilowatt hours of electricity, or 1,433,035 tons of carbon.

Reducing carbon dioxide emissions is a primary issue of international concern. Emissions which contribute to global warming that occur locally are distributed across the globe, affecting places we may have never been, seen, or heard of. The regional energy efforts (i.e., Monterey Bay Regional Energy Plan, AMBAG Energy Watch, Annual Community Planning Forum, and grants from the California Energy Commission), implemented by AMBAG can be used as a model for communities throughout the world. This model can be shared with domestic and international regions through collaboration with MBITA to achieve emissions reductions and reduce contributions to global warming worldwide. 

Since 1968, AMBAG has been a leader in regional issues such as transportation, environment, and now energy efficiency. AMBAG is a voluntary association of the 18 cities and 3 counties of the Monterey Bay area, giving the organization a special position in bringing together the agencies that make policy and implement and approve projects that guide the way our communities grow. On June 28th, AMBAG presented the 9th Annual Community Planning Forum: Climate Action Plans – Strategies for Local Governments where nine speakers presented their expertise on global warming impacts, legislation, and tools for local governments to implement emissions reductions projects and programs and track those reductions over time. Presentations delivered by the speakers at the 9th Annual Community Planning Forum are available for viewing on AMBAG’s website at http://www.ambag.org/events/past.html.

AMBAG Energy Watch provides energy efficiency services and product to hotels, motels and restaurants free of charge to the business owner. From lighting to occupancy sensors, professional energy auditors identify the measures to be retrofitted in the facility, work with the facility manager, and install free lighting and other measures that reduce energy consumption. Both product and installation services are free, which exemplifies the importance of saving energy and reducing our emissions in light of growing concern about global warming and the vast potential impacts due to climate change.

Advances in lighting make it cost effective to replace existing fluorescent tubes and magnetic ballasts with more energy efficient T8’s and electronic ballasts

The AMBAG Energy Watch program also provides free education and training classes throughout the tri-county region that target residential, commercial and municipal energy efficiency. The next class, Tools for Evaluating Lighting, is scheduled for October 30th at the Moss Landing Marine Labs. On November 14th, two classes on rebates for new residential construction will be held in Salinas and Santa Cruz.

Decorative lighting that qualifies for free bulb replacements through the AMBAG Energy Watch program.

The AMBAG Energy Watch Partnership is a joint project of Pacific Gas & Electric and AMBAG and is funded by California utility ratepayers under the auspices of the California Public Utilities Commission. For information about AMBAG Energy Watch or a list of current classes, please call 831-883-3750 or visit us on-line at http://www.ambag.org/EnergyPrograms/EnergyPrograms.html.

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MBITA Luncheon

Green Technologies in the 'Flat World' - Santa Cruz, June 22, 2007

Sponsored by the Association of the Monterey Bay Area Governments
Megan Tolbert of AMBAG, giving a welcome speech to the audience.

On June 22 , 2007 in Santa Cruz, California the Monterey Bay International Trade Association (MBITA) and sponsor, the Association of Monterey Bay Area Governments (AMBAG), conducted its second in a series of luncheon/conference meetings regarding the Green industries and global trade. After a successful luncheon/conference the previous month in Monterey, Ca. on May 4 th where a panel of experts discussed the importance and impact of the Environmental Technology (ET) revolution in the global marketplace, this luncheon/conference featured presentations from an array of ‘Green’ products and technologies that have a competitive position in the global marketplace.

Conference Presenters:

Peter Fordos, Hayward Lumber
Chuck Fishel, CEO, Gold Star Biodiesel
Jeremiah Ridenour, CEO, Wise Solutions, Inc.
Eugene Thiers, CTO, SylvanSource
Ray Kemp, KF3 BioDiesel Production
Peter Brumis, Marketing Director, Blueline Power
Anders Riel Muller, Senior Advisor, Baltic Sea Solutions
Alexander Yatskar, Faraday Motor Works
Ron Swenson, Managing Director, SolarQuest
Richard Gillis, CEO, Energy Alternative Solutions, Inc.
Caroline Campbell, Creative Director / Producer, Green Dragon Media Project

From water purification systems to electric cars, over 55 participants consisting of MBITA members and guests realized first hand that the ET revolution that is permeating all sectors of industry is more than a passing fad. “What we have seen today”, stated Tony Livoti, President of of MBITA, “is just a snap shot of what is occurring in California in the ET revolution. Imagine now what is going on worldwide where countries such as Japan and Germany are moving even faster than California companies to develop new products and services for a greener and healthier world.

At the end of the luncheon/conference MBITA introduced a new private sector ‘spin-off’ project called the Greentradenetwork.com (GTN) where MBITA is a key partner in its development. This website will be a composite of information and publications, investment opportunities, advanced match-making solutions and eConsulting & eTraining global trade services all targeted for 'Green' manufacturers, publishers, agents, consultants and investors throughout the world.The GreeenTradeNetwork.com project is now recruiting sponsors for its development. For more details please contact the MBITA office at 831-335-4780 or email tlivoti@mbita.org

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With a focus on global trade industry companies and professionals, the MBITA Global Jobs Center offers its members—and the industry at large—an easy-to-use and highly targeted resource for online employment connections in global trade.

Both members and non-members can use the MBITA Career Center to reach qualified candidates. Employers can post jobs online, search for qualified candidates based on specific job criteria, and create an online resume agent to email qualified candidates daily. They also benefit from online reporting that provides job activity statistics.

For job seekers, the MBITA Career Center is a free service that provides access to employers and jobs in the global trade industry. In addition to posting their resumes, job seekers can browse and view available jobs based on their criteria and save those jobs for later review if they choose. Job seekers can also create a search agent to provide email notifications of jobs that match their criteria.

Join the TradePort Global Trade Center’ and obtain information on import, export and investment opportunities from all points on the globe.

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