World TradeWinds

April - May 2007 - Issue N. 138
A Publication of the Monterey Bay International Trade Association (MBITA)


now being offered for the first time to selected companies on TradePort.org

Advertise in TradePort



Trade and Investment
in Green Technologies
Fri. May 4

Monterey, CA
Crazy Horse Restaurant

at Bay Park Hotel

Contact the MBITA office now
to make your reservation for
sponsorship at the

Environmental and
Agriculture Technology

Trade Mission to Chinas
June 16-27
, 2007
Tel. 831-335-4780
email: tlivoti@mbita.org

For more information
about MBITA events visit

To register for MBITA luncheons and events, call 831-335-4780 or email cristina@mbita.org including the event specifics you are signing up for in the subject line.


Tony Livoti

Vice President

Shay Adams
AIM Medical Sales


Dr. Edward Valeau
Hartnell College

Marcelo Siero

Jim Faith
Trade Export Finance Online


Cristina Polesel
General Manager

Emi Hirano
Marketing Assistant

Akiko Tsukahara
Marketing Analyst

Contact Info
P.O. Box 523
Santa Cruz, CA 95061 - U.S.A.
Phone: 1-831-335-4780
Fax: 1-831-335-4822
Email: info@mbita.org
Web: www.mbita.org

If you would like to have an article published on this newsletter please contact the editor by email.

This newsletter has been
created by MBITA's editor
Cristina Polesel

MBITA Members and Corporate Sponsors'
Newsletter Links

CalTrade Report
Small Business Technology Review

World TradeWinds Sponsorship Information

World TradeWinds is a monthly eZine distributed to over 3,500 subscribers located statewide, nationwide and overseas.
MBITA's World TradeWinds eZine is also posted in the TradePort Collaborator, the online 'intranet' for California's global trade promotion service providers, who collectively represent over 60,000 small to
mid-sized enterprises throughout California.

Call the MBITA office at
831-335-4780 for sponsorship rates and benefits.



MBITA’s new members continue to cross the wide spectrum of global trade from translation services, to credit insurance to one of the premier agricultural associations in the State. 

This issue also has links to all of the PowerPoint presentations made by the expert panelists at the 4th Annual Global California conference held in Sacramento on March 16th.  Enjoy…

Tony Livoti


Please interact with your comments, articles or suggestions in the MBITA eZine blog.

Thanks to Sean Gilligan of vBlog Central for help setting up the blog.

Click here to download this publication as a pdf file.

MBITA New Member
Trade Risk Insurance Agency LLC


The Monterey Bay International Trade Association (MBITA) welcomes its new member, Trade Risk Insurance Agency, LLC, a leading independent specialty broker of domestic and export credit insurance.

Martin T. Goppelt is the West Coast Sales Manager for the company.

The management and staff of TRG have been developing “customized” trade credit insurance policies for their clients for decades. Finding the right solution to your trade credit insurance needs can be time consuming and difficult. Trade Risk Group works for you as your trade risk partner. They will assess your unique needs, create a competitive environment among all appropriate underwriters and tailor the most valuable and cost effective policy to satisfy those needs.

The company has excellent relationships with all the leading underwriters including: AIG; Atradius; EXIM Bank; Coface; Euler; FCIA and C.W. Excess. Trade Risk Group provides unparalleled, continuous service support throughout the policy period. As your needs change and your company grows, it is important to know that you have an advocate working for you, not the insurance company. Trade Risk Group will provide you the confidence of knowing that you’re interests are properly represented to the insurance company.

Their program highlights include commercial risk- insolvency and protracted default as well as political risk- expropriation of assets, war, currency conversion and public buyer default.

For company information, please visit www.traderiskgroup.com.
Feel free to contact their West Coast Office.

Martin T. Goppelt
West Coast Sales Manager
Trade Risk Insurance Agency, LLC
537 Washington Blvd.
Marina del Rey, CA 90292
Tel: 310-821-9856 - Fax: 858-712-1951
Web: www.traderiskgroup.com
email: martin.goppelt@traderiskgroup.com

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MBITA New Member

The Monterey Bay International Trade Association (MBITA) welcomes its new member, Richard Schneider Enterprises, Inc. (RSE). RSE is a global translation and interpretation company with 27 years of experience, working in over 170 languages for many different industries. RSE offers the personalized attention to translate product labels for local exporters, but it is also large enough that it can cover massive projects, like its recent commission to translate the trials of former regime leaders in Iraq.


RSE began with one man’s passion for bridging the communication gap. Richard Schneider grew up bilingual, knowing the importance—and joy—of language. His mother and father were of Hungarian and Russian heritage, respectively, and the family moved to Mexico City when Richard was only three years old. Translation agency work later prompted Richard to create his own company.

He opened Richard Schneider Enterprises, Inc. (RSE) on October 1, 1980: starting with a post office box, a beeper, and $30. Most important, Richard founded his business on a genuine desire to serve and a sincere passion for the profession. Richard was then a one-man show, serving as interpreter as well as front and back office. Clients called with a pressing need for a Spanish interpreter, and Richard would fly out of the office to fulfill the request. That was almost three decades ago. Now, Richard now credits an excellent staff for continuing his mission to provide clear communication.


RSE provides written translation. Some exporters request that RSE translate product labels and documentation into French because otherwise the law would not permit them to sell their products in France. Others request that RSE translate contracts that enable them to do business in Southeast Asia. Non-exporters also request that RSE translate website material into Spanish to target the US Hispanic population. RSE provides spoken interpretation. Some international businesses request phone interpretation in Japanese for conference calls with potential clients. Others request simultaneous interpretation in Chinese so that they can invite international partners to the conferences they host. No matter what you need, RSE is your one-stop shop that guarantees 100% satisfaction. RSE can also provide multilingual subtitles or voice-overs for your employee training videos. Or RSE can transcribe tapes and videos in other languages, as it has done for high-profile cases involving world political leaders.


Over these past 27 years, RSE has screened thousands of interpreters to ensure that your project is completed by only professionals of the highest caliber. Applicants are evaluated based on fluency, education, years of experience, subject matter expertise, certification, and reliability.

RSE is also pleased to offer the expertise of their friendly and knowledgeable staff, many of whom have been trained at the Monterey Institute of International Studies, in the prestigious Graduate School of Translation & Interpretation. Please call RSE anytime to discuss your particular translation and interpretation needs.

For all MBITA members, RSE would like to offer a 10% Discount for their 1st order.


Richard Schneider, President of RSE Inc.
Richard Schneider
Richard Schneider Enterprises, Inc.

Global Translation & Interpretation
27875 Berwick Drive, Suite A
Carmel, CA 93923-8518
Toll-Free: 800.500.5808
International: 831.622.0554
Fax: 831.622.0524
Web: www.idioms.com

MBITA New Member

The Monterey Bay International Trade Association (MBITA) is pleased to welcome its new member, the Specialty Crop Trade Council (SCTC), America’s most effective organization representing the collective interests of the dried fruit and tree nut industries.

For over 82 years Specialty Crop Trade Council (formerly the California Dried Fruit Export Association or CDFEA) has provided strong advocacy, services and resources to its members. The SCTC leverages its industry knowledge and experience to benefit its membership through a broad range of service and solutions:


  • Provide by contract for inspection of dried fruit and tree nuts exported by its members and issue the appropriate certificates of inspection, including the DFA Quality Certificate.


  • Prepare and prescribe the terms of sale and forms of contracts to be used by members in the course of export trade.

  • Formulate rules, regulations and policies for its members, standardizing and shaping successful business relationships.

  • Provide for arbitration of disputes arising from the export trade of dried fruit and tree nuts.


  • The SCTC reviews and reacts to proposals of the Trans-Continental Freight Bureau as well as those of the various steamship conferences, advocating on behalf of the membership.


  • The SCTC is active in international trade negotiations in an effort to secure modification or removal of both tariff and non-tariff barriers.

  • Maintain communications with world-wide organizations on current and emerging issues.


The SCTC acts as an advocate on behalf of their membership with all of the industry-related groups, maintaining daily contact with representatives of the export trade to make sure they are fully and accurately informed as to the industry’s activities, needs and problems. Their goal is to ensure regulation favorable to the industry:

  • Governmental regulatory agencies

  • Transportation services

  • Agricultural commodity organizations


The SCTC maintains a depository of information for its members regarding potential problems with specific traders around the world; members may inquire if there have been any complaints filed against new customers prior to doing business with them.



Rick Murphy
Assistant Secretary
Specialty Crop Trade Council (SCTC)
710 Striker Ave.
Sacramento, CA 95834
Tel. 559-233-7249
Fax: 559-233-9819
Web: www.cdfea.org
email: rickm@cdfea.org

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Green Trade Mission to China
June 16-27TH, 2007


In order to further promote the cooperation between Chinese companies and their American counterparts, the Monterey Bay International Trade Association (MBITA) in partnership with the China Council for the Promotion of International Trade and the China Chamber of International Commerce have organized a trade mission to China from June 16-27th, 2007.

This trade mission will target California companies providing environmental technologies in recycling, waste management, air & water purification, ‘green’ construction and renewable energy including growing, harvesting and post-harvesting agriculture technologies.

The California trade mission delegates will visit and meet with Chinese companies and government dignitaries from Beijing, Tianjin, Shenyang and Changchun. One-on-one meetings with qualified Chinese counterparts will be arranged and then introduced to all trade mission delegates to discuss their specific product representation, purchase or sale, technology transfer, project investment and/or joint-venture.

For details and registration for this high-powered trade mission please go to http://www.mbita.org/chinatrademission/registration.htm

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Tony Livoti introduces Ambassador Sudjadnan Parnohadiningrat of Indonesia who provided opening remarks

The fourth annual 'Global California – Challenges and Solutions' conference held in Sacramento, Ca. at the California Chamber of Commerce on May 16 th . The event brought together small to mid-sized businesses, trade and financial service organizations in both the public and private sectors with trade experts from across the state to dialog on the current issues and opportunities facing California's global trade community.

H.E. Soedjadnan Parnohadiningrat, Indonesian Ambassador to the United Nations, giving the opening remarks at the conference.

The event was more interactive than in previous years with a unique question-and-answer dialog with conference attendees facilitated by roving hosts. The Expert panelists addressed major topics of interest to global traders looking to increase their share of the international markets for California-sourced goods and services.

We thank our major Sponsors, FedEx, the Luxembourg Consulate in San Francisco, the California Chamber of Commerce and the Port of Oakland, for their support and all the other exhibitors and affiliate sponsors that helped make this conference a great success.

Please see the PowerPoint presentations for the conference’s various panels below.

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Please go to MBITA newsletter archives to see other MBITA Members profiles and visit MBITA's Export Promotion Services.

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