World Tradewinds

November - December 2004 - Issue N. 126
A Publication of the Monterey Bay International Trade Association (MBITA)


Central Coast Angel Network






Global California:
Expanding Opportunities

Feb 10, 2005
Oakland, CA

More information about this conference will be posted at

To register for MBITA luncheons and events, call 831-469-0148 or email including the event specifics you are signing up for in the subject line.

For more details on MBITA events, go to


Tony Livoti

Vice President
Shay Adams
AIM Medical Sales


Dr. Edward Valeau
Hartnell College

Dr. Victor Cordell
Monterey Institute of International Studies (MIIS)

Marcelo Siero

Jim Faith


Cristina Polesel
General Manager

Emi Hirano
Marketing Assistant

Tomoko Takamura
Marketing Assistant

Lidia Thompson
Eastern European Consultant

725 Front St. Ste 104
Santa Cruz, CA 95060 U.S.A.
Phone: 1-831-469-0148
Fax: 1-831-469-0917

If you would like to have an article published on this newsletter please contact the editor by email.

This newsletter has been created by MBITA's editor
Cristina Polesel

MBITA Members and Corporate Sponsors' Newsletter Links

CalTrade Report

Small Business Technology Review

World TradeWinds Sponsorship Information

World TradeWinds is a monthly eZine distributed to over 3,000 subscribers located statewide, nationwide and overseas. The newsletter is also distributed to eight service centers located throughout California, representing over 30,000 small to mid-sized enterprises.


Call the MBITA office at
831-469-0148 for sponsorship rates and benefits.




MBITA’s new members include a variety of service organizations to help our members and clients reach new global markets, such as, COFACE and World Summits who are featured in this issue.

MBITA continues to recruit new members with unique expertise and background who are also featured in this issue.’

Mark you calendars for the second annual ‘Global California’ conference that will be held in Oakland, Ca., on February 10, 2005. This is a follow-up to the successful ‘Global California’ conference held last December at Cisco Systems produced by MBITA, TradePort and the CalTrade Report. Please go to to view a 3 minute summary on last year’s conference.

Stay tuned!

Please go to MBITA newsletter archives to see MBITA Members profiles and visit MBITA's Export Promotion Services.

Tony Livoti


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MBITA New Member: World Summits Organization

MBITA would like to introduce The World Summits Organization (WSO) as a new member . The World Summits Organization is an established market leader offering a unique event formula that enables technology companies to fast track their entry into, and enhance their presence within, key vertical markets.

A WSO Summit is a bespoke two day program of pre-arranged, private business meetings, held against the backdrop of a world-class conference program. WSO Summits are small and intimate, with the emphasis firmly on quality of attendee rather than quantity.

WSO Summits include the following three annual events:

1) The Digital Africa Summit is in its 3rd year and is widely recognized as the premier telecom/ ICT Summit for Africa and the Middle East. It is attended by:
*Government Ministers for ICT and their most senior members of staff from countries across the region;
*Regulators from across the region;
*C-level executives from fixed and mobile network operators from across the region;
*C-level executives from the largest MNCs across the region.

2) The Digital Latin America Summit is now in its 2nd year and is widely recognized as the premier telecom/ ICT Summit for Latin America and the Caribbean. It is attended by a similar breakdown of delegates, but from countries throughout South and Central America and the Caribbean.

3) The Asia-Pacific E-Government Summit is in it's 2nd year and is without question the premier e-government Summit for countries throughout the extremely diverse Asia-Pacific region.

The WSO invites a limited number of vendor companies to send senior representatives to participate in the Summits. Each company has products and/or services that are of particular interest to the delegates. The WSO strictly limits the number of vendors at each Summit, and also within each product and service sector so as not to saturate any particular area.

Delegates attend WSO Summits to develop supply channels, further their knowledge and understanding of their industry, meet and network with their peers and keep up-to-date with the latest products and services. Vendors attend WSO Summits to increase their company's sales revenue and market share.

Vendors at WSO Summits range from small start-ups wanting to break into new territory, to the biggest MNC's who want to increase their market share. WSO Summits are used by many of the world's market leading vendors such as: EDS, Honeywell Bull Systems, Hewlett Packard, IBM, Juniper Networks, Mastercard, Motorola, Oracle, Nokia, Nortel Networks, Sun Microsystems and many more.

WSO Summits form an integral part of many successful companies' business development activities, working alongside exhibitions, conferences, advertising and other lead generation programs. As well as helping organizations quicken their time to market and shorten their sales cycle, WSO Summits are incredibly cost effective when compared with more traditional sales methods.

WSO pricing structures are all-inclusive-airport transfers, five star accommodation and hospitality and all evening social and networking activities which are included for the duration of the Summit. This is in addition to the private meeting room, the pre-arranged meetings and the exhibition space which are part of the participation packages that are available.

WSO Summits have a proven track record in helping companies to build their profile, quicken their time to market and increase sales. The WSO format generates immediately quantifiable results for delegates and vendors alike. Consequently, the company is able to build strong repeat business with senior level decision makers within public and commercial organizations around the world. As a result, on average, 83% of their clients come back to the next year's event.


Oliver Harris, Director

World Summits Organization
+1 858 277 2998 telephone/ fax
+1 858 717 3756 mobile


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MBITA New Member:
Coface North America

MBITA welcomes its new member Coface North America. Headquartered in New Jersey, with offices and affiliates in 21 states and provinces, the company is a global provider of credit insurance and credit management solutions, serving companies of all sizes and industries, in all regions of the world. Coface North America helps companies minimize the risk of trading on credit. Their three main areas of business are credit insurance, credit reporting and collections services.

Coface delivers the credit management approach that successful companies require - local service that is backed by global expertise. Their specialists work with clients to find the right mix of services that meet their company's unique activities, budget and risk level. Coface North America is also a provider of Kompass business-to-business data in the US and Canada.

Coface North America is a unit of the Coface Group, a world leader in trade-risk management, serving 85,000 clients in 92 countries worldwide. Leveraging over 50 years of experience and a database of 44 million companies, Coface sets the global standard in assessing creditworthiness and protecting companies worldwide against the risk of non-payment. Coface is rated AA by Fitch and Aa3 by Moody's.

Services for small businesses

Credit Reporting Services - Coface international network can deliver reports from over 200 countries.
The @rating Solution - Coface has a unique system for rapidly and reliably tracking company creditworthiness.

For companies of all sizes

International trade involves a number of business obstacles - limited sources of credit, high cost of credit, inadequate access to reliable information on trading partners, and most importantly, a lack of tools to show that your company is credible and reliable.

Coface can help overcome these obstacles:

o Gather information on your trading partners
o Protect your transactions
o Get country risk ratings and information
o Collect past due accounts here and abroad
o Cover your political risk
o Research procurement solutions
o Become certified as a reliable company

For large companies with far-flung operations, Coface provides worldwide service through its global network.

Global presence

Coface is committed to offering companies high quality local service through its subsidiaries, branches and partners present in all five continents. In addition to their direct presence in 56 countries, Coface has created a global network of credit insurers and credit information companies, CreditAlliance, that extends its reach to 92 countries. This network shares information in order to provide common products and standards worldwide. In this way, Coface is able to offer unparalleled technical knowledge and local service around the globe.


Martin T. Goppelt
Sales Agent
CA License #OE14716
R.M. Jaraba Insurance Agency, Inc.

Coface North America Insurance Co., Inc.
520 N. Central Ave. Ste 720 - Glendale, CA91203
Tel. 818-500-0626 - Fax: 818-500-8328

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MBITA New Member: Farnsworth International Trade Management

MBITA would like to introduce its new member Farnsworth International Trade Management, the 'Freight Doctor'. Marjorie Farnsworth, President and Founder of the company, has 15 years of hands on experience working as an importer, exporter, customs broker, freight forwarder, distributor and manufacturer. Throughout her career she has negotiated marine insurance and freight forwarder contracts, as well as import and export letters of credit

Ms. Farnsworth's specialties as a management consultant are (1) assessing and correcting import-export operations in the areas of global logistics, trade finance, regulatory compliance and risk management, (2) assessing export readiness and assisting in the development of overseas markets.  

Hands on Experience Areas

  • Import Operations
  • Export Operations
  • Manufacturing / supply chain
  • Supply chain management
  • Distribution
  • Foreign trade zones
  • Freight forwarding
  • Customs brokerage / US Customs
  • Negotiating service contracts
  • Trade finance / letters of credit
  • Project management
  • Marine insurance

Farnsworth International Trade Management's services are focused to help mid-size importers and exporters keep their operations low risk and cost effective. The area where the company can save the most money is international logistics. Other areas where the company can reduce cost and risk are through services such as C-TPAT certifications, review of marine insurance terms, review of banking and incoterms, among other things.

Marjorie Farnsworth has saved millions of dollars in supply chain operations costs for companies such as Hewlett Packard, ACCO North America and Motorola. Other past companies served are Fidelitone, Marubeni Transport, AN Deringer, Mid America Tile, Organic Bath Company and Seino America.

The main benefits of working with a seasoned, objective outside professional such as Ms. Farnsworth to assess and improve any international trade operations are saving money, more predictable costs and expanded market outreach.

Examples of Results Delivered

1. Saved $1M per month by closing down an ineffective foreign trade zone for HP
2. Saved $700K per year by restructuring international inbound operations for ACCO North America
3. Developed and managed international project teams to move convoys across Europe to Siberia and charter Russian aircraft into Africa.

Marjorie lived in Taichung, Taiwan from 1981-1982, and in Taipei, Taiwan from 1984-1985 and has extensive knowledge of Chinese business practices and social culture. She also is a member of several professional associations, including the International Business Alliance at the San Francisco Chamber, Project Management Institute, the Institute of Management Consultants and others.

Marjorie holds an MBA in Marketing from the University of Missouri-Columbia, a Two Year Certificate in Project Management from the University of California at Davis, a PMP certification (PMI certified project manager) and also has worked as a customs broker. She received a fellowship from Stanford to study Chinese at National Taiwan University in Taiwan in addition to receiving an MA in Chinese from the University of Chicago.


Marjorie Farnsworth

Farnsworth International Trade Management
365 Masters Ct, Ste 1, Walnut Creek, CA 94598
Tel: 415-302-4460 or 1-800-301-0039

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New MBITA Member: Soilweb, Inc.
Crop Quality And Yield From Advanced Applied Biology

Soilweb, Inc., a new MBITA member, helps growers make more profit with methods of sustainable and organic agriculture that really work. Decades of research at universities have culminated in a scientific understanding that reveals how beneficial bacteria, fungi and other micro-organisms in the root zone work to increase the health and productivity of plants. The company was founded five years ago through a spin-off of this research at Oregon State University.

To get this result in agriculture, Soilweb, Inc. shows growers how to stimulate a larger mass of healthy roots, increase nutrient uptake and gain the eight ways that beneficial microbe populations near roots help increase yields. Soilweb, Inc. has expertise in these processes and has worked with a number of agricultural concerns, large and small to help bring a new avenue of profit beyond best use of traditional fertilizers.

Specifically, Soilweb, Inc. can help growers with biological control of some major root rot diseases, control of nematode and phylloxera infestations, control of root feeding insects and stimulation of vitality in crop plants that is visible and profitable. These capabilities position Soilweb, Inc. to provide means of plant protection that will help growers replace methyl bromide which will soon come off the market because of its destructive effect on the ozone layer.

Soilweb, Inc. is active in the US, Latin America and the Russian Far East. The company distributes products that are superior in one or more aspects of crop production. Official testing of a product in 2004 at a major Russian agricultural institute on more than a hundred acres documented dramatic increases in yields of major crops that will be publicized.

Soilweb, Inc. was founded by Jim Barlow who holds a B.Sc. degree in agriculture from California Polytechnic State University in San Luis Obispo, 1974. While at Cal Poly, Jim took advanced courses in soil microbiology and maintained the collection of pure culture microbes in the Department of Plant Pathology. Research for his under graduate thesis and later experience gained in the commercialization of applied soil ecology technology in agriculture has now led to our knowledge of how to identify superior products that really work for growers. Jim has authored articles and columns in a leading agricultural magazine and has been a speaker on more than one hundred occasions at major conferences across the US, New Zealand and the Russian Far East since 1994.

If you are involved with crop production, forestry, turf, golf greens or ornamental horticulture anywhere in the world, Soilweb, Inc. has leading science that will help you be more successful.


Jim Barlow, President
Soilweb, Inc.
1800 Half Rd. - Morgan Hill, CA 95037
Tel: 1-408-779-7344 - Fax: 408-782-8387


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New MBITA Member: Siham Benkacem Lahlou

MBITA welcomes its new member, Siham Benkacem Lahlou. Ms. Lahlou is an international business professional in search for job opportunities in Southern California through the MBITA network.

Ms. Lahlou is experienced in all procedures and regulations related to the import/export business, with excellent translation skills. She is fluent in Arabic, French, English and her multicultural background enables her to communicate effectively with people from several countries and cultures.

Ms. Lahlou worked for the Ministry of Economy & Finance in Casablanca, Morocco as a main office inspector at the Department of Vehicles, as well as for the Export Department of Merchandise. ·Among her duties, she authorized temporary importation or exportation of goods and monitored the status of each account to ensure that the merchandise was re-exported at the designated time frame. She calculated tariffs and taxes on imported goods and inspected all merchandise and secured approval from the Administration of Customs & Indirect Taxes.

Ms. Lahlou completed her Bachelor's Degree at the University of Hassan II, Casablanca, Morocco with a major in Economics and holds an M.B.A. from the University of Redlands, Ca., with a focus in global business. Her cumulative GPA is 3.808. She also completed Customs Inspector courses at the Customs Center in Casablanca, Morocco.

For her resume, click here.


Siham Benkacem Lahlou
26200 Redlands Blvd Apt. 62
Redlands, CA 92373
Tel. 909-799-0842

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New TradePort service center selected for the San Fernando Valley region of California

MBITA, managers of which is California's premiere global trade portal, has added the Valley International Trade Association (VITA) as a trade promotion service center to TradePort's emerging 'click & mortar' statewide infrastructure. "This makes ten TradePort service centers that now provide statewide regional 'on-the-ground' support for TradePort users", states Tony Livoti, president of MBITA. There are 1.6 million people in the San Fernando Valley of Southern California with over 4600 various manufacturing enterprises.

"The success of online global trade hinges on having 'on-demand', real-time consulting and eTraining,. TradePort is now researching and reviewing new online tools for eLogistics and online banking and the TradePort service centers will be there ready to support users for these and other online tools through new, interactive, collaborative technologies", continues Tony Livoti.

VITA has become a new MBITA member as well. Founded in 1979, VITA is a non-profit association dedicated to assisting San Fernando Valley businesses compete in the global marketplace. In 1998, VITA expanded and became a full strategic partner of both the Economic Alliance of the San Fernando Valley and the Center for International Trade Development (CITD), with the aim of providing greater outreach to its members and clients.

To promote international trade, the Alliance, through its association with VITA hosts the annual conference 'Going Global' plus has a monthly Global Trade Leads networking breakfast held on the third Wednesday of every month at the Alliance Office in Van Nuys.

VITA is currently working with the West Los Angeles office of the U.S. Commercial Service, the Economic Alliance, MBITA and other non-profit affiliate organizations to develop a statewide economic development and business assistance infrastructure for exporting and importing that will include a database of the San Fernando Valley export community and consulting services.


Martin Goppelt
Valley International Trade Association (VITA)

5121 Van Nuys Blvd. Suite 200
Sherman Oaks, CA 1403-1497
Tel. 818-379-7000
Fax 818-379-7077

MBITA & TradePort Participate in the 'Going Global' Conference in Southern California

In 1998, the Economic Alliance initiated the Southern California International Trade Conference "Going Global", held annually in the San Fernando Valley. The trade conference is designed to give individuals and small to medium-sized businesses the opportunity to hear from international trade experts, as well as provide networking opportunities. The conference has become regional in scope and annually draws more than 250 people.

This year the event was sponsored by the Port of Los Angeles, Los Angeles World Airports, VITA and the Economic Alliance and was held at Hilton Universal City & Towers in Universal City, on October 22. Over 200 attendees came looking to network and find out about opportunities in ‘Going Global’. MBITA and TradePort had an exhibit booth and co-chaired a Global eCommerce workshop with

Barry Sedlick, the Undersecretary of the Business, Transportation and Housing (BTH) agency, Mr. Jack Kyser, Senior Vice President & Chief Economist at Los Angeles Economic Development Corp. (LAEDC), and Mr. Steven Nichols, President and Chairman of the Board for K-Swiss Inc. all gave presentations to the enthusiastic conference attendees.

Mayor James Hahn of Los Angeles meets with a delegation of 16 Chinese government and community leaders from the Heilongjiang province of China at the 'Going Global' conference  

The Honorable James K. Hahn, Mayor of the City of Los Angeles was the keynote luncheon speaker. Martin Goppelt, Executive Director of VITA, also gave an opening presentation and made a brief introduction of Economic Alliance's CEO Bruce Ackerman in his opening remarks said "A lot of the economy in the San Fernando Valley is somehow touched by the international flavor and we are continuing to get our arms around that."


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