MBITA PARTNERS & AFFILIATES:
Think Local and Act Global with Congressman Sam Farr
First National Bank
Old Fisherman's Grotto
Time: 11:30am - 1:30pm
For more info click here
Monday, June 21
Plant Patents and the Plant Protection Act
Presented by IP
conjunction with MBITA
Old Fisherman's Grotto
Time: 11:00am - 2:00pm
For more info click here
IT and Ag Technology Exports to China
Presented by MBITA in conjunction with
Silicon Valley CITD
China One Int'l Buffet
Santa Cruz, CA 95060
Time: 11:30am to 1:30pm
Iinformation will be posted soon in the MBITA
Friday, August 27
Organic Export - Succeeding in the Global Marketplace
Time: 8:30am - 2:00pm
For more info click here
register for MBITA luncheons and events, call 831-469-0148 or email
email@example.com including the event
specifics you are signing up for in the subject line.
more details on MBITA events, go to www.mbita.org/events/home.php
BOARD OF DIRECTORS:
AIM Medical Sales
Dr. Edward Valeau
Monterey Institute of International Studies (MIIS)
Front St. Ste 104
Santa Cruz, CA 95060 U.S.A.
you would like to have an article published on this newsletter please
contact the editor by email.
newsletter has been created by MBITA's editor
Members and Corporate Sponsors' Newsletter Links
Business Technology Review
World TradeWinds Sponsorship Information
World TradeWinds is a monthly eZine distributed to over 3,000 subscribers
located statewide, nationwide and overseas. The newsletter is also distributed
to eight Tradeport.org service centers located throughout California,
representing over 30,000 small to mid-sized enterprises.
Call the MBITA office at
831-469-0148 for sponsorship rates and benefits.
MBITA has been invited to participate in the California Trade Partners
(CTP) advisory committee to Secretary Sunne McPeaks Business, Transportation
and Housing (BTH) agency. The purpose of the advisory committee is to
determine how the State can utilize new technologies through the TradePort
website and the CalTrade
Coalition network to better serve California companies to expand their
markets globally. MBITA is now researching more cost-effective and efficient
methods for TradePort to provide seamless trade promotion services through
online trade transaction technologies and collaborative solutions for
businesses throughout the State. Stay tuned for some exciting developments
for MBITA and TradePort in the coming months.
Please go to MBITA
newsletter archives to see MBITA Members profiles and visit MBITA's
Export Promotion Services.
MBITA Corporate Sponsor:
National Bank, South Valley National Bank, San Benito
Bank, Santa Barbara Bank & Trust, and Pacific Capital
Bank, are proud to be corporate sponsors of MBITA!
The five banks named
above are associated as a Network of Community Banks. This association
enables each Bank to maintain their separate name, identity and unique
culture that define premier banking in their distinct neighborhoods. They
are best known for their quality customer service with a strong community-orientation,
and yet their combined strength enables them to offer a variety of international
banking solutions for their commercial clients.
The following fictitious
case study relays a common trade scenario for companies who
do business internationally. The case study will demonstrate how a general
description of a companys common business practices can help the
Bank match financial solutions to the Companys international banking
Inc. is a manufacturer of high quality luggage, which is exported all
over the world.
The leather for their
suitcase line is sourced from a company in Texas and the finished product
is assembled at the Sophisticated factory in Salinas, by American craftsmen.
Management had made a strategic decision years ago to stay away from the
direct marketing of their product. Instead, they rely upon distributors
all over the world, who purchase the merchandise and sell it in their
respective markets. The average sale to each distributor translates to
about $100,000 per shipment. Sophisticated is requesting a working capital
line to support the companys growing production demands. In reviewing
the Sophisticated Profit & Loss statement, it appears that there is
a substantial and re-occurring Accounts Payable item to one specific company
in Asia named Bukl-Rite, indicating that they are also importing
one distributor in Western Europe that they have been doing business with
for 8 years and is by far the Companys oldest and most trusted counterpart.
Last year alone, this single distributor imported $400,000 worth of Sophisticated
luggage, using commercial Letters of Credit. Both parties are estimated
to have paid about $10,000 in Letter of Credit-related charges last year.
Both Sophisticated and the distributor would like to find less expensive
and less burdensome ways in which to transact business going forward.
International has only provided a short synopsis of the companys
business needs, the Bank is able to identify many financial solutions
for Sophisticateds business transactions! Of course Sophisticated
knew that the Bank would be able to provide the working capital line of
credit they requested, but they didnt expect that so many of their
international banking needs could be met by the Bank!
SOLUTIONS AVAILABLE VIA THE NETWORK OF COMMUNITY BANKS
would like to transact business in the foreign currency of the
country they are shipping to. At times, they also need to be able
to preserve the exchange rate from the time the order is placed
to the time the product is manufactured and delivered.
- Foreign Exchange
(Spot and forward transactions)
would like to expedite the receipt of payment for goods shipped.
Bank Wires (incoming)
would like to have financial backing for deals with the distributors
who are not well known to them.
would like to provide financial backing for the deals with their
frequent supplier, Bukl-Rite, as well.
- Because Sophisticated
has a trusted relationship with their largest distributor and
is confident to receive payment, theyd like to limit the
banks responsibility to assuring that the transaction documentation
is correct. Both seller and buyer would like to save money on
Collections for goods purchased by their largest distributor.
This more limited service will save both parties money.
would like to provide financial backing for deals with their domestic
suppliers, as well.
Letters of Credit
benefit from the services mentioned above as well as from the many other
business services available to them through the Network of Community Banks!
- First National
- South Valley
- San Benito Bank
- Santa Barbara
Bank & Trust
- Pacific Capital
MBITA members are
welcomed to call for solutions to your international and domestic banking
The International Banking Group is staffed by the following professionals:
Vice President Northern Region (831) 658-4614
Vice President & Product Manager
MBITA Corporate Sponsor
is celebrating its sixth year of business in Monterey, California. Creative
Director and Founder Bob Homami established the full service media
design firm as a gathering field for seasoned artisans to
nurture and unleash their creativity and talent in a purposeful manner.
Im really excited about the team thats on board, the
momentum weve created and the opportunities that are presenting
themselves, said Homami.
the dynamic result promised to each client is based on the idea of the
astonishing crop circle designs that have mysteriously appeared in fields
around the world. From simple to elaborate, these crop circles are powerful
impressions left behind by unknown artists to inspire the audience. We
harness that power and apply it for each of our clients, said Erik
Chappins, the companys Art Director. Each of our circle makers,
as he referred to the team members, brings experience from multiple
markets and unique, superior skills to our field of play,
literally allowing our design circle to function without boundaries.
leveraging the imaginative minds and stellar capabilities of professionals
from across the realm of communication the company has positioned itself
to be a leader in media design on the Central Coast. Production Director
Tommy Thompson said, We effectively engage bleeding edge
technologies. He continued, We call them bleeding edge
because that is the actual impact point of cutting edge. We adhere to
three simple philosophies: exceptional quality, fast turn-around and reasonable
pricing. Our technologies, ethics, business methodology, matrix model
of scalable resources and our proprietary Internet based proofing environment,
makes us a clear choice for any size project, anywhere.
Their product can
be witnessed in a variety of media representing an equal variety of clientele.
CropCircle Studios has the following service offerings:
Marketing & Advertising Strategy / Campaign
Creative / Script Writing
Public Relations / Communication Strategies
Character Design & Development
Producing / Directing
Corporate ID Logo / Brand Design
Advertising / Marketing Collateral Design
Stationery Systems & Business Cards
Trade Show Booth Design
Broadcast Design & Animation
Digital Effects & Animation for Film
Educational / Industrial Videos
Sales / Marketing Videos
Editing & Compositing
just sell our services, said Homami, We enter into relationships.
We dont just conceptualize ideas; we achieve a clients goal
by realizing the vision with unparalleled execution. Boundaries exist
only if we believe in them. We have recently launched our reformation
campaign to celebrate CropCircle Studios sixth year
in business and look forward to making many more POWERFULIMPRESSIONS.
Web site and product media design is becoming a crucial component
in a companys global marketing strategy. The capability of providing
a succinct and powerful visual message about your company and its products
or services tailored to the business culture of any one particular country
is critical for success. We see CropsCircleStudios as leaders
in the media design industry and MBITA looks forward to some innovative
online solutions when using visual media to market products and services
throughout the world, says Tony Livoti of MBITA.
Back to top
Member Story: C Lynch International
Growing Your Company
Through International and Government Sales
companies over the past few years have been faced with the dilemma of
growing their companies at a time when investors have fled venture capital
market. Many have had to bootstrap operations by concentrating on B2B
sales in the US, a slow task fraught with risk. Most entrepreneurs pass
over international and government markets, which offer higher margins
and reduced volatility, because of the time and energy required to develop
International has developed, and successfully proven, strategies to
help new companies tap into these markets. C Lynch International works
with clients to identify opportunities, form an appropriate strategy
and find the appropriate partners to launch the effort. Chris Lynch,
founder of the company, has over twenty years international experience
in Europe, Latin America and Asia in advising companies on how to enter
new markets. He also understands how government sales work, both in
the US and internationally, based on his experience as a US Foreign
Service Officer (last Consul General in Hamburg). Chris has an extensive
contact network around the globe and knows how to open doors for clients.
are some examples of solutions to tough business problems:
- A California
company needing entrée into a South American state-owned
company. Created a strategy appropriate to the market and
set-up meetings with senior government officials.
small companies wanting to sell defense products to Latin
America. Presented companies at a trade fair and followed
up with innovative local production agreements.
- A software
company with a public security application. Created strategy
to sell to the US and local governments and found grant programs
to finance R&D costs.
Lynch founded C Lynch International in 2002 when he moved to the Bay
Area following his career with the State Department. Since then, C Lynch
International has worked with clients on projects in Germany, Russia,
Kazakhstan, Argentina, Chile, Mexico, Japan, and China. An MBITA member
since 2003, Chris says that MBITA "is an excellent networking forum
and has some of the most interesting and dynamic programs in California."
the Gateway to the European Union Market
A Report from International Food, Drink and Hospitality
Exhibition (IFE) 2004, Warsaw
by Lidia Thompson, MBITA Eastern European Consultant
May 1, 2004 Poland became a full-fledge member of European Union.
When we think about Poland a few names conjure to our minds
like Frederick Chopin from the past and Pope John Paul II and
Lech Walesa, leader of the Solidarity Movement and Nobel Peace
Prize winner, from the present. Solidarity was attributed to
the fall of communism in Poland and in Eastern Europe as a whole.
Poland has a strategic location with the Baltic Sea in the north and
its two powerful neighbors, Germany on the Western border and Russia
on the Eastern border (including the former Soviet Union republics:
Belarus, Ukraine and Lithuania). Poland is bordered in the south by
Slovakia and the Czech Republic.
Unfortunately, this central location also contributed to Poland's
tragic history during the German and Russian occupation. But now Poland
is an independent country and its past geographical weakness can become
its strength. There has never been a better time than now to take
the advantage of the business opportunities available in Poland.
facts on Poland:
" Poland is the largest market in Central Europe
" 38+million consumers
" Rapidly growing economy (4.5% average GDP growth over
the past 10 years)
" 50% + increase in food imports from 2000 to 2002
" Growing middle class with an increased disposable income
and purchasing power
Photo by Jacek Jendrych
the pleasure to attend the International Food, Drink & Hospitality
Exhibition that was hosted in Warsaw on May 18-20 and this trade
show demonstrated that American business should think about the
Polish market in a broad spectrum - as a gateway to EU market.
The US Pavilion at IFE was endorsed by United States Department
of Agriculture's Foreign Agricultural Service (FAS) and was
organized by B-FOR International. The FAS supported US companies
offering them two participation options, direct participation
and a 'catalog' option where their product samples were displayed
by FAS staff. MAP funding was also available from the FAS to
offset of up to 50% of exhibition-related expenses for this
by Jacek Jendrych
companies decided to exhibit directly with their full range of products
at IFE, 2004. There was Ernest & Julio Gallo, one of the largest
winemaking operations in the world located in Sonoma, California,
Food Source, Inc., Taylor Bros. Farm and Wilbur Packing Company offered
dried prunes and nuts and SML International offered health and nutrition
products and Weaver Popcorn. East Coast Seafood and US Rice Federation
were represented by FAS staff that displayed and offered samples of
their various products.
am a native of Poland and I was very happy to see the progress Poland
has made in the last few years. The Polish people are very optimistic
and excited about being a part of the European Union and they all
look forward to doing more business with America.
Global California Conference:
An Economy in Transition- Los Angeles
May 5th, 2004
Service Center Network:
US Commercial Service Domestic offices(15)
Centers for Intl. Trade Dev. (CITD) (14)
Ca. Chamber of Commerce
Ports and Cities
Ca. Dept. of Food & Ag (CDFA)
Economic Dev. Corp. (EDCs)
Non Profit Trade Associations
Private Sector Enterprises
2004 brought the State of California a lean budget,
a historical deficit and a new Governor with a propensity towards
bi-partisan solutions, fresh, new ideas and an agenda for 'Action'.
This new administration and the State legislature are now wrangling
over the new budget on how to bring California back from the depths
of budget wars of energy industry schemes and government waste. Every
'nook and cranny' of the State Government budget are now being scrutinized
for budget cuts that might be accompanied with reduced social and
2004 also brought the elimination of the Technology
Trade and Commerce Agency (TTCA) with its 13 California foreign
offices scattered throughout the world designed to promote California
products and services to foreign markets and also attract foreign
investment into California.
environment was the setting of the One Global California conference
held May 5, 2004 at the Millennium Biltmore in Los Angeles, California.
Organized by the Los Angeles Chamber of Commerce, the CalTrade
Report and TradePort, two
hundred and fifty (250) conference participants attended including
businesses and trade promotion groups and associations, local economic
development groups, chambers of commerce, banks and Federal government
trade promotion groups. The conference presented panels and presentations
from the State's trade promotion service leaders discussing how California
should now plan to expand globally without TTCA. With
exports representing 25% of jobs in California this conference was
a timely event with serious issues on how to help California's economy
An underlying theme behind this conference was that
the Swarzenegger administration has given strong signals to government
agencies and the private sector that it wants the State government
to take more of a coordinating, public relations role to promote California
products and services abroad, rather than actually implementing trade
promotion services as it has in the past. This approach clearly represents
Governor Swarzenegger's true conservative philosophy in leaving private
business to fare on its own, without the State's direct involvement
in trade promotion services.
Swarzenegger's Business, Transportation and Housing
(BTH) agency, under the leadership of high-powered Secretary Sunne
McPeak, gave the keynote speech for the conference stressing the effectiveness
of public-private consortiums working together leveraging the resources
of the State (not necessarily money) with the business expertise of
the private sector for an effective strategy to promote California
exports and encourage direct foreign investment. This approach was
very successful in the late nineties with the unprecedented public-private
sector trade promotion program called BAYTRADE.
MBITA, who manages the TradePort.org
website which represents over 60,000 California small to mid-sized
enterprises through its partnership in the CalTrade
Coalition network agrees with Ms.McPeak. "We see TradePort
as the glue to make this kind of marriage between public-private sector
trade promotion organizations, when providing trade promotion services
to small-to-mid sized enterprises in California, a cost-effective,
efficient and doable strategy. TradePort technologies are now being
reviewed by MBITA's TradePort team, especially the new web-based collaboration
services which make this kind of public-private sector statewide trade
promotion project much more feasible than in prior years", says
Tony Livoti, President of MBITA.
Useful Sites for International Trade Professionals is recognized worldwide
as a valuable source of information for international professionals worldwide.
The bi-weekly newsletter pinpoints international trade-related resources
on the Web that subscribers can use in their daily business (and personal)
lives. Subscribers in more than 30 countries depend on the newsletter
to stay up to date in their work and business development.
One subscriber says "Of all the newsletters and magazines that I
receive - both email and paper - yours is the one that is the most useful,
the first one I route to others regularly and the only one I take home