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MBITA CORPORATE SPONSORS:
MBITA PARTNERS & AFFILIATES:
Fri,
June 20th, 2003
California Homeland Security & Global Trade - What to Expect - Luncheon El Palomar
Restaurant Mon,
July 7th, 2003
To register for MBITA luncheons, call 831-469-0148 or email info@mbita.org including the event specifics you are signing up for in the subject line. For more detail on MBITA business events, go to http://www.mbita.org/events/home.php3 MBITA BOARD OF DIRECTORS:
President Vice President Members: Victor Cordell Marcelo Siero Jim Faith Phil Cisneros Cristina Polesel
MBITA Contact Info
725 Front St. Ste 104 If you would like to have an article published on this newsletter please contact the editor by email. This newsletter has been created by MBITA's editor MBITA Partners' Newsletters Links: CalTrade Report |
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MBITA's UPDATE
MBITA new members range from financial services for export operations
to manufacturers of equisite silk scarves. Please go to MBITA
newsletter archives to see other MBITA Members profiles.
Tony Livoti |
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MBITA New Corporate Sponsor: Marina Small Business Incubator (MSBI)
MSBI Clients Services MSBI Location Contact Susan Barich
New MBITA Public Sector PartnerMBITA welcomes its
new public sector partner, Chris Damm, new Director of the Monterey
Export Assistance Center (EAC). Chris is available to help local businesses in the Monterey and Santa Cruz areas find buyers and distributors for their products overseas, as well as answer export related questions. Contact: Chris Damm
Born in California,
raised in the Hawaiian Islands and of Northern Italian heritage, Carmella
has been inspired to create a collection of clothing and accessories which
speak to woman who appreciate "the good life" and who enjoy the color
and vitality in their clothing choices. Currently the company is exploring expansion into a full apparel line for special occasion clothing for the mature woman. MBITA has assisted the company in exploring and researching production partners in Italy for this anticipated expansion. Leather jackets lined in silk prints, Italian knits and luxury silk clothing will be included in this new collection. Carmella D'Oro's intended customers are the mature, successful women who need to look good in their community leadership roles, either in business or civic affairs. Contact:
MBITA New Member: Susan Wolfe
· Knowledge of and experience in state and federal government,
including USAID Her career has afforded her the opportunity to work with high ranking government officials from all over the world including diplomats at the United Nations. Her most recent consultancy was for Safer Africa, a leading African peace and conflict resolution think-tank, in which she was hired to promote Safer Africa's image and generate issue-specific projects in the United States. Contact:
MBITA New Member: California Coastal Rural Development Corporation
Contact:
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Start-up
and existing businesses that meet the targeted-income group criteria,
are invited to attend the Marina Business Seminar Series (MBSS),
Summer 2003. The workshops are free of charge and will be held
from 9:00 a.m. to Noon, at the Marina
Small Business Incubator (MSBI), located at the UCMBEST
Center at 3180 Imjin Road (off of Reservation Road near
the Marina Airport). Participants can sign up for any number of
sessions, according to their needs. |
The program is presented by a consortium of organizations that includes the City of Marina, California State University, Monterey Bay, the Monterey Bay International Trade Association (MBITA), Monterey Technology Institute (MTI) at California State University Monterey Bay (CSUMB) and the Small Business Development Centers (SBDC) at Gavilan and Cabrillo Colleges. The consortium has been named Monterey Bay Business and Technology Consortium (MBBTC).
The
nine-week series of business seminars, running from June 25 through
August 20, is designed to highlight the start-up phases of business
for those contemplating starting a new business and provide attendees
with an understanding of how current technology trends and import/export
strategies can open new markets and increase profitability. The unique
consortium of organizations will provide qualified instructors and materials.
The program is funded by a microenterprise assistance grant from the
State of California Community Development Block Grant to the City of
Marina. To qualify as a participant, the maximum income level for a
household with one person is $31,960 (Monterey County), $42,400 (Santa
Cruz County), $37,560 (San Benito County), for two people it is $36,560
(Monterey), $48,440 (Santa Cruz), $42,960 (San Benito) for three people,
it is $41,120 (Monterey), $54,520 (Santa Cruz), $57,960 (San Benito)
ranging up to $60,280 for a household with eight people in Monterey.
To receive this benefit, each individual will be asked to provide documentation
of household income.
The topics and dates for the Marina Small Business Seminar Series
Workshop Schedule are as follows.
| 6/25 | SBDC | Business Plan Seminar |
| 7/2 | MTI | Take Your Business On-Line |
| 7/9 | SBDC | Traditional & On-Line Marketing Strategies |
| 7/16 | MBITA | Export Marketing Strategies & Import Procedures * |
| 7/23 | MTI | Tech Trends for Small Business |
| 7/30 | SBDC | Financing Your Small Business |
| 8/6 | SBDC | Human Resources - Hire the Best |
| 8/13 | MSBI | Creating Your Funding Presentation |
| 8/20 | Consortium | Funding Presentation Review |
* There will also be six half-hour 'webinars' on Export Market Strategy & Import Procedures given every Tuesday and Thursday from 4:00 to 4:30 p.m. at the convenience of your desktop starting on June 26th and ending on August 26.
ABOUT
THE MARINA INCUBATOR
The Marina Small Business Incubator
is a non-profit business accelerator dedicated to assisting technology
start-up companies in the Monterey Bay Crescent with space and business
resources. The Incubator is a project between the City
of Marina and the University
of California's Monterey Bay Education, Science and Technology (MBEST)
Center .
To determine eligibility and to pre-register, please call Chris Khan
at (831) 582-4791, or email him at chris_khan@csumb.edu.
For additional information, click here.
MBITA
Conference 'Global Trade Meets the World Wide Web'
Monterey, Ca - May 16th, 2003
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What
do you know about 'Global Web Marketing'? Do you know the tricks
and blunders to outsmart your competitors and market your web site
successfully in the web? On May 16th, the Monterey Bay International Trade Association (MBITA) conducted a one-day conference entitled 'Global Trade Meets the World Wide Web' to provide a forum presenting services and products from leading companies in the World Wide Web marketing business community. |
Hosted in Monterey at the Monterey Institute of International Studies (MIIS), the conference was sponsored by the Monterey Institute of International Studies (MIIS) and the Association of Monterey Bay Area Governments (AMBAG) and co-sponsored by Silicon Valley International Business Incubator (IBI), Bay Area World Trade Center (BAWTC), California Chamber of Commerce, Silicon Valley Center for International Trade Development (SVCITD), California Technology Trade & Commerce Agency, TechVentures Network and San Jose Export Assistance Center.
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forum provided valuable information to the participants, who were
'export-ready', small to mid-sized enterprises (SMEs) seeking more
cost-effective and efficient methods to promote their products and
services worldwide through the World Wide Web. Topics included presentations and workshops on global web services in the following sectors: |
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* Search
engine services & index registration in foreign markets
* Global web site design, translation and function for maximum market
penetration
* Making the Global Internet work for you
* Web conferencing & Global eCommerce online solutions
Andreas Mueller, Chief Strategist of Bloofusion discussed ways to optimize a web site by placing it at the top of the non-US search engine listings when a search for non-English keywords associated with your business is implemented. Registering a translated web site in local foreign indexes is as important as putting your company's name and contact information into the local phone book. It is absolutely necessary although you would not really consider it "marketing".
Philippa Gamse, President of Total Net Value Inc. spoke on how to take advantage of the numerous opportunities to reach global markets and audiences by utilizing the Internet. There are a number of issues to consider in creating a realistic strategic plan for your new internationally appealing web site. These include demographic research to learn more about the potential markets for your products and services in various countries, cultural differences that may impact your site design or content, language barriers, governmental restrictions and regulations, and security concerns. Ms. Gamse suggested solutions, resources for further investigation, as well as marketing and promotional tips and techniques.
Erik
Schmidt, Principal of Fireteam
Consulting LLC discussed Global web site design, translation
and function for maximum market penetration. Making sure your web site
downloads quickly enough for foreign executives with slower bandwidth
is critical to be competitive in the global market, especially in regards
to reaching developing foreign markets where fewer users have access
to broadband internet service.
Mr. Schmidt demonstrated new software solutions that identify which
country your visitor is coming from and automatically serves up a web
page in that language, with a prominent text-link to secondary language
choices.
Tony Livoti, Executive Director of MBITA demonstrated how to automate all of the import and export document processes with foreign partners, the government, banks, freight forwarders and custom brokers. These new services are provided at affordable fees to small and mid-sized enterprises.
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