Cocoanut Grove at Santa Cruz Beach Boardwalk, September 19, 2008
AGENDA |
8:00 a.m. - 8:30 a.m. - Registration and Exhibits
8:30 a.m. - 8:45 a.m. - Welcome and Introductory Remarks - Sponsors and Exhibitors Introductions
8:45 a.m. - 9:00 a.m.- Presentation by City of Santa Cruz and University of
California Santa Cruz (UCSC)
In September, 2007, leaders from the City of Santa Cruz, the County of Santa Cruz, and the University of California Santa Cruz signed a historic resolution on climate change. In the resolution, these leaders pledged to take local and collective responsibility for setting and achieving goals to reduce their greenhouse gas emissions. In this presentation, representatives from the City, County, and University will review the climate change resolution. They’ll also discuss why the Santa Cruz region is an ideal place to import talent, ideas, and capital, and to export solutions related to climate change.
Jeremy Neuner, Economic Development Manager, Economic Development and Redevelopment Department, City of Santa Cruz
View Presentation.
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9:00 a.m. - 9:15 a.m. Regional Sustainable Energy
Climate change is affecting our daily life. On a global level we should try to minimize these changes, but on a local level we should adapt to the changes that are ahead of us. This means a serious spatial task. The increasing energy prices are also an incentive for local energy supply. The province of Groningen, as a part of Energy Valley is researching the possibilities to supply the region with sustainable energy. The results show that the energy supply can be organized at different levels: regional, local, building. Examples wil be presented on energy potentials at a regional level, the societal spatial effects of energy prices, effects on a community level and the programs that are carried out on a building level. Finally the quality of the spatial lay out and building designs is steered by the energy potentials.
Rob Roggema, Manager Strategy and Regional Planning, Province of Groningen, The Netherlands
View Presentation.
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9:15 a.m. – 10:15 a.m. - Strategic Alliance Presentations
Introduction of exhibitors and recorded presentations from Green SMEs from India, Denmark, Sweden and other countries throughout the world. These companies will express their interest in forming strategic alliances, joint-ventures, licensing agreements, import- export and direct investment opportunities with California and U.S. companies.
Phani Mohan Kancharla, Owner, Anagha Datta Trade
Mr. Kancharla will be giving a recorded presentation on their innovative ethanol project in India and will give a overview of Indian ethanol and trade.
The Nordic countries are extremely competitive within environmental technology. At present small companies with specialist knowledge are temporarily dominating the market. However, the global market needs integrated systems and package solutions.
NETS (Nordic Environmental Technology Solutions) is a long-term cooperation between companies in Denmark, Sweden, Norway and Finland. NETS supports key sectors of environmental technologies by forming value chains, marketing cooperation and by facilitating capacity building. Within the Nordic expertise areas of energy and water, the key focus market areas for this comprehensive network are Nordic countries, EU, USA, Russia and China. Baltic Sea Solutions (Bass), in partnership with Grontmij Carl Bro Group represent Denmark within this network. Energidalen represents the Swedish part of the network.
View Presentation.
Christian Theel, Senior Advisor International Affairs, Baltic Sea Solutions (Bass)
Baltic Sea Solutions (Bass) is a Danish project development and consulting organization
working in the field of sustainable energy and environmental projects. Our concept of
sustainability sits on the grounds of a visionary approach that puts renewable energy as
a leading force for lasting, local-driven development.
The aim of Baltic Sea Solutions is to develop new and innovative approaches for
sustainable development, in the Baltic Sea Region as anywhere in the world, based on
local assets -be they human, natural, geographical or economic.
Baltic Sea Solutions specific experience in the renewable energy field is extensive. We
have been working on many projects focusing on various types of 'cleantech' and have
been involved in a variety of initiatives for branding and promoting green and
sustainable energy to different audiences.
Further information: www.bass.dk
View Presentation.
EcoVent ApS
EcoVent ApS is a Danish developer, manufacturer and supplier of components and
systems used for balanced heat recovery ventilation. We are demonstrating,
documenting and testing ventilation solutions in cooperation with leading specialists in
Denmark and other EU- countries. Furthermore, we are offering heat recovery
ventilation for housing, offices, institutions and industry. Our specialty is Innovative
Indoor Air Climate.
We have developed a new type of compact ventilation unit with counter flow heat
recovery ventilation (R200). It is only 22 cm thick and possible to install in a building
integrated way, for example in connection to a partition wall. Moreover it has a very low
electricity consumption and a very low noise level. The heat recovery efficiency of 85-90
% guarantees a satisfactory preheating of fresh incoming air, especially when the heat
recovery ventilation unit is placed inside the climate shield of a building.
Further information: www.ecovent.dk
View Presentation.
Energidalen i Sollefteå AB
Energidalen i Sollefteå AB is a leading competence centre in renewable energy. The
activity is focused mainly on the development of innovative products and services in the
bioenergy sector. All of the work is done in the form of projects which creates a flexible
and creative working environment. Energidalen operates in the local, national and
international markets.
Further information: www.energidalen.se
View Presentation.
TPS termiska processer AB
TPS is a well-known company providing products, plants and services to the bio energy industry.
TPS are also recognized internationally for our applied research and development work on combustion and gasification of solid fuels.
TPS technical competence in the field of combustion provides a solid base for our products and projects.
TPS knowledge base has its foundation in the TPS Research Program for District Heating Companies (so-called 'TPS branschforskningsprogram för Energiverk') which has been financed by a number of district heating companies in Sweden and the Swedish Energy Agency. The goal of the program is to develop and apply combustion methods and techniques for application within the district heating industry. The results of this R&D program can of course also be applied to plant conversions, etc.
Further information: www.tps.se
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10:15 a.m. – 1030 a.m. - The Santa Cruz Beach Boardwalk, A model for Green Amusement Parks
Located next to the pristine Monterey Bay National Marine Sanctuary, the Santa Cruz Beach Boardwalk has long been on the cutting edge of environmental preservation. Recognized both locally and on a statewide level for their efforts, the Santa Cruz Beach Boardwalk has extensive recycling and reuse efforts, a water reclamation project and many other unique programs aimed at protecting and preserving the amazing beauty of their surroundings. This presentation will inform and educate about how the Boardwalk is doing their part to “go green” and how their model can be replicated by other amusement parks around the world.
Kris Reyes, Director of Community Relations, Santa Cruz Seaside Company
View Presentation.
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10:30 a.m. – 11:15 a.m.- PANEL I
BEST FOREIGN MARKETS FOR GREEN PRODUCTS AND SERVICES |
Every country has common challenges to clean their air and water, control and recycle their waste, implement energy saving methodologies and products, develop renewable energy sources and create sustainable communities. Some countries have specific and urgent environmental challenges where funds and resources have been allocated through government programs.
Panel I will feature experts who specialize in developing and implementing traditional and online marketing channels to identify global markets where your Green product, service, technology or expertise is in demand. Panel I will also present methods of how to conduct a cost-effective and successful global marketing strategy incorporating ‘on-the-ground’ trade promotion support from both public and private sector organizations in the U.S. and abroad. These trade promotion organizations can help your company form strategic alliances or joint ventures, export your product, service or technology or identify qualified foreign investment opportunities.
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Daniel Robin, Founding Partner & Managing Director of Integrated Investments International (In3), will discuss the current state of the international biomaterials market and import/export opportunities for bioplastics and other green products, services and technologies. Governments, companies, and individuals alike are looking for ways to improve environmental performance, and they are looking for innovative American technologies to achieve their goals. Fueled by petroleum price shocks and regulatory trends toward registration and restriction of petrochemical products, biomaterials are experiencing explosive growth, already a multi-billion dollar industry. With an emphasis on current issues, key applications, and suppliers for these renewable materials, their advantages have been driving worldwide adoption by both multinational industrial users and retail giants such as Wal-Mart. Hear how to connect your business with export opportunities worldwide, specifically in the EU (especially Germany, Italy and France), Japan, Southeast Asia and China and how to enhance your contribution to global environmental stewardship, shared prosperity and your own bottom line.
Daniel N. Robin, Founding Partner & Managing Director, Integrated Investments International (In3)
View Presentation.
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The Commercial Service as part of the International Trade Administration (ITA) under the umbrella of the U.S. Department of Commerce has over one hundred offices in the U.S. and Commercial Attaché offices in 80 different countries. These offices provide trade promotion services to American companies to help develop export opportunities in all industry sectors. Mr. Held heads up the environmental industry sector for Silicon Valley and will demonstrate the online tools (Export.gov) and other services of the Commercial Service to help American Green companies penetrate global markets.
Aaron Held, Commercial Officer, United States Department of Commerce
Silicon Valley Export Assistance Center
View Presentation._________________________________________________________________
Kevin McGibben is founder and principal consultant of 32 South, Inc., a California-based international market development consultancy. 32 South helps US and foreign-based companies evaluate and prioritize their international business approach and guide implementation of their business into Latin American and emerging markets. In addition, McGibben is an adjunct professor of International Marketing at the Fisher School of Business at the Monterey Institute of International Studies. McGibben will outline the current best markets for Green products, technologies and services. As part of the discussion McGibben will outline the current state of Latin America ‘s Green markets and their future in the region.
Kevin McGibben, Founder and Principal Consultant, 32 South, Inc.
View Presentation.
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The California's Centers for International Trade Development (CITD) provide value-added assistance to help expand your business internationally. They have thirteen offices located on California Community College campuses throughout the State providing 'hands-on' consulting and expertise to help market your products, services and technologies to foreign markets.
Bernie Weiss, Executive Director, Silicon Valley Center for International Trade Development (SVCITD)
View Presentation.
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11:15 a.m. –11:30 a.m. - Break
11:30 a.m. –11:45 a.m. - Air and Water Purification
Eugene Thiers of Sylvan Source, Inc. will discuss his experience with marketing Water Purification products throughout the world with an emphasis on China. Mr. Thiers has years of experience in promoting clean water technology throughout the world and his presentation will cover how Sylvan Source is developing new markets for Air and Water Purification products and technologies in the global marketplace. Mr. Thiers will also discuss case scenarios of how successful transactions are consummated in a foreign country.
Eugene Thiers, Chief Technology Officer, Sylvan Source, Inc.
View Presentation._________________________________________________________ |
11:45 a.m. – Noon - Energy Efficiency through Intelligent Controls
One very effective way to reduce energy consumption is by implementing a more intelligent control system that not only is able to turn on and off energy loads, but does so in an intelligent way. Integrating the multitude of control systems in a facility and having central monitoring and access can also reduce operational and maintenance costs. But this requires some fore-thought and planning. This session will explore the need for a facility energy control master plan and a unified system architecture using open, interoperable components.
Ron Bernstein, Executive Director, LonMark International
View Presentation.
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Noon – 12:15 p.m. - Green Chemistry and the Cutting Edge
Jeremiah Ridenour, Founder - Chief Executive Officer, Wise Solutions, Inc. will speak about their Green Chemistry products for use in waste water treatment, and reducing toxic inputs in agriculture and food processing by using Green colloidal chemistry. This kind of service is now being viewed as the ‘cutting edge’ in the waste water and agriculture industries.
Jeremiah Ridenour, Founder - Chief Executive Officer, Wise Solutions, Inc.
View Presentation.
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12:15 p.m. - 12:30 p.m. - Standards and Certification – A must in the Green World
Andrew Nourafshan, Program Analyst, Center for Resource Solutions (CRS)
will discuss the work of his organization, a San Francisco based non-profit with a global impact. CRS is perhaps most widely recognized for their Green-e Program, a leading certification program for renewable energy and carbon offsets sold in voluntary markets. Andrew will primarily focus his discussion on the importance and value of independent certification in environmental markets, as his organization’s experience with the Green-e program has served to demonstrate a number of best practices and principles that could be followed in establishing similar programs in other locations in the world.
Andrew Nourafshan, Program Analyst, Center for Resource Solutions (CRS)
View Presentation.
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12:30 p.m. - 2:00 p.m. - Lunch and Exhibits
During lunch an internationally acclaimed documentary and multimedia project, the Green Dragon Film, will be presented and shown by Max Perelman, Research Director/Co-Producer of Green Dragon Film. This documentary sheds light on the barriers and opportunities expanding China’s green building movement – one of the biggest untold stories of China’s environmental challenge.
Max Perelman, Research Director/Co-Producer - Green Dragon Film
View Presentation.
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A special presentation will be given on a very special renewable energy project in Rwanda . This Project involves extracting methane gas from Lake Kivu in Rwanda, Africa and converting the gas to non-polluting diesel fuel and energy to drive the economic growth of the country. USREC has designed a technical solution to extract the methane and provide both fuel and energy with a zero-carbon footprint. This Gas-To-Diesel Project will be one of the world’s largest of its kind.
Patrick Mulcahy, Principal, U.S.-Rwanda Energy Company (USREC)
View Presentation.
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2:00 p.m. – 2:15 p.m. - Keynote Speaker
Secretary Linda S. Adams, Secretary for California Environmental Protection Agency (CALEPA)
Governor Arnold Schwarzenegger (invited)
The California Environmental Protection Agency (CALEPA) serves as a model for the rest of the world to follow in developing such innovative policies as the Global Warming Solutions Act of 2006, the Green Chemistry Initiative, Low Carbon Fuel Standards, Clean Car Standards, Green Buildings and the Renewable Portfolio Standard. These policies, along with many others are helping California protect and preserve our environment and aid in the fight against Global Warming.
Secretary Linda S. Adams, Secretary for California Environmental Protection Agency (CALEPA)
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2:15 p.m. -2:30 p.m. - Waste Management and Recycling in the Global Marketplace
Waste management and recycling are universal challenges. Our rivers, lakes and oceans are victims to carless and inefficient waste disposal systems from food wastes to chemicals. Joel Corona, Chief Operations Officer of California Waste Solutions (CWS) will present successful marketing techniques in promoting waste management products, services and recycling technology in Viet Nam and other foreign markets.
Joel Corona, Chief Operations Officer, California Waste Solutions (CWS)__________________________________________________________ |
2:30 p.m. -2:45 p.m. - Micro-organisms and Waste Management
Sharp Energy has thirty years of experience in design, installation and operation of anaerobic digester lagoons for animal waste management and renewable energy production.
His systems are proven and are the most economically successful units up to one megawatt that we know of.
Roy Sharp, Principal, Sharp Energy
View Presentation.
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2:45 p.m. - 3:30 p.m. -
Panel II
LICENSE GREEN TECHNOLOGY IN FOREIGN MARKETS AND PROTECT YOUR INTELLECTUAL PROPERTY |
When expanding your company’s products and services into foreign markets the foreign licensing agreement is sometimes the best strategy. As someone once said, ‘a small piece of a big pie is better than a big piece of a small pie’. Implementing the right licensing agreement with the right foreign partner as opposed to exporting your finished product or technology can be very rewarding. Additionally, protecting your intellectual property by registering the trademark of your product in specific foreign countries is very important in your overall marketing strategy.
Panel II will have legal experts and negotiation professionals discussing the pitfalls and challenges of licensing a Green Technology or intellectual property in a foreign market. This panel will also explain how the complicated process of protecting your intellectual property through the foreign registration process of your product’s trademark can sometimes be daunting and expensive yet necessary for maximum success.
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It is well known that Intellectual Property in China is an endangered species. Technology is reverse engineered or just copied, production methods duplicated, there are even cases where the logo and other marketing elements of a U.S. company have been appropriated. Using the example of American cleantech products, this is an introduction to the alternative forms of doing business in China, the relative risks and steps that can be taken to minimize those risks.
Marc Merson, Chairman, Eco Expo
View Presentation.
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You, the Brand owner, must to take the legal steps necessary to protect your Intellectual Property (IP), both domestically and internationally. Your IP - your trademarks, service marks, copyrights, patents and trade secrets - may be your most valuable asset. In a global market, it is imperative that you protect your IP sooner rather than later, or someone else may beat you to it!
Crystal A. Zarpas, Esq., Mann & Zarpas, LLP
View Presentation.
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Negotiating a cross-border licensing agreement is challenging and sometimes tricky. Basic issues as the language of the document or the laws of the agreement could jeopardize the whole transaction. Cultural and legal systems differences make certain issues simply harder than they would be in any regular domestic transaction. How successfully negotiate these issues and yet remain satisfactorily protected is key to any company transacting overseas, especially when it involves IP assets.
Rodney Alves, Esq., Manatt Jones, Global Strategies, LLC
View Presentation.
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Establishing a Presence in China for Marketing and Other Business Purposes: Joint Ventures versus Going It Alone. Historically, companies wanting to do business in China established joint ventures with Chinese companies for this purpose. However, with the liberalization of China’s economy, foreign companies can establish an independent legal presence in China for conducting business in most industries and these independent entities are increasingly popular. What types of legal entities can U.S. companies establish in China? What are the pros and cons of these independent entities versus joint ventures? Is a legal presence even necessary for a U.S. company to do business successfully in China?
Martin Lewin, Kalik Lewin
View Presentation.
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3:30- 4:15 p.m. - Panel III
FINANCE YOUR PROJECT THROUGH PUBLIC AND PRIVATE SECTOR RESOURCES |
Both the public and private sectors have aggressive programs to support Green projects. Venture capitalists and government agencies alike are bringing millions of dollars to the table for the right project in the right country. This panel will discuss these opportunities in detail.
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The Overseas Private Investment Corp. (OPIC), an agency of the U.S. Government that helps U.S. businesses invest overseas, fosters economic development in new and emerging markets, and complements the private sector in managing risks associated with foreign direct investment. Last year OPIC announced an Environmental Loan Initiative to provide U.S. companies with direct loans and investment guarantees for projects that are geared toward environmental protection, preservation, or improvement, including renewable and clean energy projects. Peter Ballinger Director, Business Development of OPIC will describe how U.S. SMEs in this sector, and their foreign joint venture partners, can leverage OPIC finance programs and political risk insurance to take advantage of overseas opportunities in this growing industry.
Peter Ballinger, Director, Business Development, Overseas Private Investment Corp. (OPIC)
View Presentation.
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Green Small to mid-sized enterprises involved in expanding their market share to domestic and foreign markets need to package their product, technology or service in a way that can be consumed not only for foreign buyers and distributors, but also for domestic and foreign investors. Ziad Alaywan, P.E. and CEO of ZGlobal Inc. will explain the importance of developing a working pro forma financial analysis based on sound cost benefit analysis which forecast the return on investment of your Green product, technology or service when utilized as part of a strategic alliance with a foreign partner. The negotiation of a licensing agreement that employs your technology, the implementation of your product or service, and the yields realized over a period of time when invested funds are utilized…
Ziad Alaywan, President & Chief Executive Officer, ZGlobal Inc.
View Presentation.___________________________________________________________
Union Bank of California, which is a Delegated Authority lender of the Export-Import Bank of the United States' Working Capital Guarantee Program (WCGP), can help exporters leverage their working capital in order to expand its international sales. This Delegated Authority status helps Union Bank expedite the loan approval process in order for the exporter to access the working capital they need which will help ensure its exports. Union Bank of California, which is majority owned by The Bank of Tokyo Mitsubishi UFJ Ltd, has helped finance exporters with Ex-Im Bank's WCGP in the following economic subsectors; solar energy, grocery products, publishing, cosmetics, engineering, software & seafood and is in the process of helping finance firms in the environmental,scrap metal, almonds, fruit & vegetable (seeds) & solar energy subsectors.
Charles Avaunzaff S., Global Trade Sales Ex-Im, Union Bank of California (UBOC)
View Presentation.
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The Export-Import Bank of the United States (Ex-Im Bank) is the official export credit agency of the United States. Ex-Im Bank is in its 74th year of helping U.S. companies sell their products and services worldwide, by providing loan guarantees, working capital guarantees, and export credit insurance that provide the most cost-effective financing possible for export sales. Ex-Im Bank has a special program for environmentally-beneficial exports. In the past four years alone Ex-Im Bank has supported over $350 million in renewable energy exports, and $325 million in water treatment exports, including exports by California companies Energy Recovery, Powerlight, and Solar Integrated.
Craig O'Connor, Director, Office of Renewable Energy & Environmental Exports
View Presentation.
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4:15 p.m. - 5:00 p.m. - Panel IV
RENEWABLE ENERGY COMES IN MANY FORMS |
Renewable energy comes in many forms. Hear from the leading players in Geothermal, Solar, Wind and renewables and learn how these leading companies have grown their companies and organizations through trade and investment.
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A historical model for sustainability is now taking place with ten different Indian Tribes located in the Northern Plains of the United States from the three-state area of South Dakota, North Dakota, and Nebraska . This project is called InterTribal Council on Utility Power (COUP) and has embarked on a wind power generation project with the potential of generating electricity for millions of American homes. Bob Gough, Secretary for Coup, will speak about the COUP project and demonstrate how this model can be replicated for indigenous peoples in other parts of the world.
Bob Gough, Secretary, IntertribalCOUP.org
View Presentation.
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'Solar Energy: Global Actions and Opportunities'
The U.S. represents only 10% of the world's solar business today. Mike Arenson, Solar Design and Sales of Solarmike.net will present an overview of the global solar energy industry.
He will highlight opportunities in solar products and manufacturing in
Europe and China, and solar for off-grid telecomm systems in Latin
America.
Mike Arenson, Solar Design and Sales, Solarmike.net
View Presentation.
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In 'Food vs. Fuel' Controversy over Biofuels, Dr. Charles Fishel, Chairman & Chieft Executive Officer of Abundant Biofuels Corporation - will discuss the controversy over the use of agricultural crops for ethanol and biodiesel and the impact upon food prices and poverty and possible solutions. Dr. Fishel will also describe Abundant Biofuels' work with indigenous people in the Philippines. While profitable, Abundant Biofuels also protects the environment, helps alleviate poverty and provides the government with home-based energy.
Charles V. Fishel, Chairman & Chief Executive Officer, Abundant Biofuels Corporation
View Presentation.
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Ed Bliss will discuss how Solar produced electrons can become the perfect fuel as a solution to provide vehicle fleets with a lower vehicle lifecycle cost with zero cost fuel, zero cost electricity and zero emissions
Ed Bless, Sr. Leader, Renewable Energy, Blueline Power
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5:00 p.m. - 5:45 p.m. - Exhibit Forum and networking |
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