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The ICT Market in Italy

Category: Seminars
Date(s) and Time(s): Friday, May 12, 2000, 03:00 AM - Friday, May 12, 2000, 03:00 AM
Venue: Palo Alto Conference Room Techmart Building
Address: Techmart Building
City / State / Country: Santa Clara / CA / US
Organizer / Promoter: Trade and Commerce Agency of the State of California and the Foreign Commercial service of USDOC
Phone: (408) 980-1632
Fax: (408) 9800280
Email: sdriggers@commerce.ca.gov
URL: http://
Description: Starting at 9:00am, this seminar will discuss current conditions & opportunities for Information & Communication Technology firms.
Hosted by the U.S. Commercial Service, United States Department of Commerce, and the State of California’s International Trade & Investment Division.

You will find out how to crack the lucrative Italian market with innovative government programs. Or, if you’re already there, you'll obtain information on how to strengthen your firm’s position. Italy is the world’s 6th largest economy, and Europe’s fourth largest market for information and communications technology (ICT). The Italian market for computer hardware, software, services and telecommunications is estimated at $48 billion, and it is growing at a rate of over 13% a year. The United States is the leading source of supply in these sectors, with American exporters holding more than 50% percent of the import market.

A most effective way to enter the Italian ICT market -- as well as emerging markets in Southern and Central Europe, North Africa and the Middle East -- is participating in the U.S. Pavilion at SMAU. With over 2,900 exhibitors and 490,000 visitors, SMAU is Italy’s premier information and communications technology show, and Europe’s second largest after CeBIT. SMAU will be held in Milan, Italy, October 19-23, 2000.

 At the briefing, Maria Andrews, Principal Commercial Officer at the U.S. Department of Commerce office in Milan, will speak on the ICT Market in Italy, especially opportunities for U.S. firms, and on the matchmaking program for U.S. exhibitors at SMAU. Maura Gritti, SMAU International Marketing Manager, will briefly speak about the show. There will also be one-on-one meetings with PCO Andrews or Ms. Gritti following the briefing (limited availability).

 You will also learn about TASBI – the Transatlantic Small Business Initiative. TASBI is a joint policy commitment of the United States and the European Union to promote business linkages between American and European small and medium enterprises. SMAU will participate in the TASBI program, and American exhibitors at SMAU will also be able to meet with interested potential partners from Germany, Spain and Greece.

For more info call the MBITA office.

Register for this event Online!