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Globalization and Localization of Business Exports

Category: Luncheons
Date(s) and Time(s): Thursday, Dec 06, 2007, 11:30 AM - Tuesday, Nov 06, 2007, 01:30 PM
Venue: The Crazy Horse Restaurant at the Bay Park Hotel
Address: 1425 Munras Ave.
City / State / Country: Monterey / CA / US
Organizer / Promoter: MBITA
Phone: 831-335-4780
Fax:
Email: cristina@mbita.org
URL: http://www.acteva.com/ttghits.cfm?EVA_ID=331
Description: The Monterey Bay International Trade Association (MBITA) in cooperation with the Monterey Export Assistance Center of the Department of Commerce(USDOC) (www.export.gov) cordially invites you to attend a special luncheon meeting in Monterey, sponsored by the Monterey Institute of International Studies (MIIS) and their new GLOBE Center Clearinghouse.

GUEST SPEAKERS

Dr. Ernest Scalberg, Dean, Monterey Institute of International Studies (MIIS), will give a presentation on the Center for the Globalization and Localization of Business Exports (GLOBE) (globe.miis.edu) at the Monterey Institute of International Studies. This site shares information and links on how companies can better adapt their products and strategies to the unique conditions of global markets.

Tony Livoti, President, Monterey Bay International Trade Association (MBITA) will give a presentation onthe ‘GLOBE’s innovative eTraining Program for Globalized Exports’.

A demonstration of this web based eTraining program created by MBITA in cooperation with Copious-Systems (www.copious-systems.com) under the direction of the GLOBE project will show how SMEs can utilize the World Wide Web to support their export operations in market research, logistics and trade finance.

Andreas Mueller, President, Bloofusion Group (www.bloofusion.com), will discuss the Top Five Misconceptions in Global Online Marketing:

Intro:
- Search Engine Optimization (SEO)? What is it? (Content, Linking)
- Pay Per Click (PPC)? What is it?(Keywords, Bids)
THE MISTAKES
#1: Sites? We’ll figure out the URLs on the fly
#2: Timing? We’ll start SEO on all international properties
#3: Content? We’ll just translate the US site
#4: Management? We’ll just leave it up to the locals.
#5: Support? Distribution? We’ll handle it in the US

George Sidman, President of WebLoq (www.webloq.com), will give a demonstration on a spam-free, cost-effective privacy solution for email correspondence over the public Internet in respect to security issues in globalization and localization. WebLOQ brings a fresh new approach to making Internet communications safe, offering truly private business email that eliminates spam, protects against identity theft, and enables cost-effective business communications and end-to-end regulatory compliance.

For speaker bios visit http://www.mbita.org/globe_speaker_bios.pdf

ADMISSION:

Online registration: $25 members; $35 non-members (until Wed. Dec 5 @ 5:00pm at http://www.acteva.com/ttghits.cfm?EVA_ID=331)

Pay at the door: $30 members, $40 non-members
(CASH OR CHECKS ONLY) - RESERVATION REQUIRED

Contact the MBITA office at 831- 335 - 4780 cristina@mbita.org

More information and online registration at www.mbita.org/events/home.php

Directions from HW1 North:
Take the 2nd Munras Exit #399B (first one reads Soledad/Munras Exit #399C).
Go slowly down the exit, and make a sharp right turn into the hotel property
(before the 76 gas station and the first light).
See map at www.bayparkhotel.com/Map/


Register for this event Online!