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Exporting to Asia: Opportunities in the Information Technology (IT) and Ag.Technology Markets

Category: Luncheons
Date(s) and Time(s): Thursday, Jul 22, 2004, 12:30 PM - Thursday, Jul 22, 2004, 02:30 PM
Venue: China One Int’l Buffet
Address: 525 Water St.
City / State / Country: Santa Cruz / CA / US
Organizer / Promoter: MBITA / SVCITD
URL: http://
Description: The Monterey Bay International Trade Association (MBITA) (www.mbita.org), a non-profit public/private partnership dedicated to promoting small to mid-sized businesses in the global marketplace, the Silicon Valley Center for International Trade Development (SV CITD) (www.svcitd.org ) and the U.S. Commercial Service in Monterey (www.export.gov) cordially invite you to the Santa Cruz Chapter luncheon meeting “Exporting to Asia: Opportunities in the Information Technology (IT) and Ag.Technology Markets”

Asia, in particular China, offers an excellent market for Silicon Valley and Monterey Bay information and agricultural technology companies. This luncheon meeting will provide participants with an excellent overview on the opportunities and pitfalls of doing business with our Pacific Rim Asian neighbors.

Guest speakers

Honorable Qiu Xuejun, Deputy Consul General of the China Consulate of San Francisco will discuss effective strategies of conducting risk-free business with China.

Ms. Finnie Quek, Deputy Director (Administration) of the Hong Kong Economic and Trade Office, San Francisco, will give an overview of the Intellectual Property (IP) regime in Hong Kong: patents, designs, trade marks, copyright, layout-design (topography) of integrated circuits, trade secrets; enforcement efforts by the Customs and Excise, and public education.

Mr. Sheridan Tatsuno, Principal of Dreamscape Global (www.dreamscapeglobal.com) in Aptos, will discuss how to crack the Japanese IT market, providing successful case studies in semiconductors (AMD Japan), software (Object Innovation), music group touring (Mbongi Theater), market research (Dataquest), and strategy consulting (Dreamscape Global). In each case, he will briefly describe the key decisions and actions that led to the company\'s successful entry. Responses to market obstacles, challenges and pitfalls will also be described.

Ms. Rebecca Cavagnari, Principal of Avenue Two (www.avenuetwo.com) in Scotts Valley, will discuss her experience in high-tech marketing and software in the Asia markets. Ms. Cavagnari has lived in China and Taiwan and conducted business in Asia for nearly 20 years. Her experience includes high-tech marketing, product translations, manufacturing and sourcing agreements as well as joint venture negotiations.

Dr. Eric Tao, Professor and Director of School of Information Technology and
Communications Design at California State University Monterey Bay, who just
finished a speech tour on globalization in Asia, will give an overview of
consumer trends in China and the corresponding marketing strategies.

Also, International Technoprint, Inc. (www.technoprint.com) , Intellectual Property Society (www.ipsociety.net) and other local business with success stories of exporting to Asian destinations will give short presentations.

Date: Thursday, July 22, 2004
Place: China One Int’l Buffet – 525 Water St., Santa Cruz, CA 95060
Time: Noon lunch to 1:30 pm, 11:30am registration

Reservations required

Online: $25 members and $30 non-members www.mbita.org/events/home.php
Pay at door: $30 members and $35 non-members
Contact the MBITA office at 831-469-0148

Register for this event Online!