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Business In A Foreign Culture - Trade Carefully For Success

Category: Luncheons
Date(s) and Time(s): Friday, Feb 21, 2003, 03:00 AM - Friday, Feb 21, 2003, 03:00 AM
Venue: El Palomar Restaurant
Address: 1344 Pacific Ave.
City / State / Country: Santa Cruz / CA / US
Organizer / Promoter: MBITA
Phone: 831-469-0148
Email: info@mbita.org
URL: http://www.mbita.org
Description: The Monterey Bay International Trade Association (MBITA) and the U.S. Commercial Service in Monterey (http://www.usatrade.gov) would like to invite you to the Santa Cruz Chapter luncheon meeting.

Date: Friday, February 21st, 2003
Venue: El Palomar Restaurant E1344 Pacific Ave., Santa Cruz, CA 95060
Time: Noon lunch to 1:30 pm, 11:30am registration
Price: $20; $25 non-members

Guest Speakers:

Miller & Fanwick New MBITA member, Mitch Miller of Miller & Fenwick, will summarize the issues companies need to know when marketing their intellectural property in foreign markets. The presentation will include information on strategic partnerships, joint-ventures, licensing trademark issues

Tripat Mangat with Utility Systems Corporation (www.utility-systems.com) will share his experiences of the potential misunderstandings and different cultural perspectives that help remove some of the mystery about consummating a business transaction in a foreign country. Mr. Mangat will discuss the fears of the unknown for American businesspeople that prevent good business opportunities from being realized in a foreign business culture while preventing American enterprises from venturing into new geographic markets although the results may be fruitful.

Cristina Polesel
(831) 469-0148

Register for this event Online!