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Global Marketing in the New Economy

Category: Luncheons
Date(s) and Time(s): Friday, Jun 07, 2002, 03:00 AM - Friday, Jun 07, 2002, 03:00 AM
Venue: El Palomar Restaurant
Address: 1344 Pacific Ave.
City / State / Country: Santa Cruz / CA / US
Organizer / Promoter: MBITA
Phone: 831-469-0148
Fax: 831-469-0917
Email: info@mbita.org
URL: http://www.mbita.org
Description: The Monterey Bay International Trade Association (MBITA)(http://www.mbita.org) and the Monterey Export Assistance Center (EAC) of the U.S. Department of Commerce (http://www.usatrade.gov) cordially invite you to attend the Santa Cruz Chapter luncheon meeting for June.

Guest speakers:

Jim Faith, Trade Manager for MBITA will introduce MBITA's new global trade development services for small to mid-size companies. They include export readiness assessments, market research reports, market-entry strategies, global trade marketing plans and its foreign country business meeting program.

David Hoffman of Guerrilla Media will give a presentation on how to make your marketing communications strategy successful to the global marketplace. Mr. Hoffman is a nationally acclaimed Peabody Winner and Producer/Director of over 100 PBS and TBS documentaries. He also specializes in creating, researching, writing, producing and distributing marketing communications messages for Fortune 500 companies. Mr. Hoffman will discuss how to craft the most effective messages for particular audiences using mass media and the WWW.

Ron Messimer, of All World Currency Exchange (http://www.allworldfx.com) will introduce its one-stop solution for fast and affordable currency exchange. As a MBITA Corporate sponsor, special services and discounts will be available to MBITA members by All World.

Moreno Bertoldi, Counsellor for Economic and Financial Affairs at the European Commission Delegation to the US in Washington DC, which represents the European Union (EU) (www.eurunion.org), will discuss the EU economic and monetary integration, the new currency Euro, the current economic situation in Europe and relations with the US.

Date: Friday, June 7th, 2002
Place: El Palomar Restaurant E1344 Pacific Ave., Santa Cruz, CA 95060
Time: Noon lunch to 1:30 pm, 11:30am registration
Price: $20; $25 non-members

Reservations required:

Call the MBITA office at 831-469-0148 or email at info@mbita.org

Register for this event Online!