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Presentations & Speaker Bios

Gearing-up to be a Global Player
Pat Lynch
Pat Lynch
Founder and Editor-in-Chief
WomensRadio
and WomensCalendar


How the expansion of women-owned businesses will make a difference and increase the world economy. 

Pat Lynch - Bio

Pat Lynch began Women’s Online Media and Education Network (W.O.M.E.N.) in 1996, which produces WomensRadio, in order to “give women a greater voice!” WomensRadio, a converging medium, had its beginning on the Web as a rich, content Website for women leaders. In 2001, her company also began WomensCalendar. Today it is the largest databank of women’s events in the world, #1 in all the major search engines and reaching hundreds of thousands of women leaders each week. In the summer of 2004, the company launched the SpeakerSpot, a dynamic speaker referral program which can be accessed by meeting planners internationally. In 2005, the company introduced a new audio production tool for the Web, AudioAcrobat®, that is now the state-of-the-art, audio and video production, streaming and Podcasting Web-based media tool. This service helps everyone to have audio and/or video streaming in their emails and on their Websites.

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Online Global Trade for All
Tony Livoti
Tony Livoti
President
Monterey Bay International Trade Association (MBITA)



An overview of MBITA and TradePort.org’s online global trade tutorials and marketing services plus presentations on other online global trade websites will be given. A special overview of two new online efforts that are in development from TradePort.org and MBITA will also be previewed. One project is on how California can be ‘branded’ for global marketplace consumption and increased bilateral trade and investment and the other effort is on how an innovate ‘intranet’ that can bring trade promotion and investment service providers from both the private and public sectors in California together into one password protected portal. This effort will allow these public and private sector trade promotion service providers to leverage each other’s resources and collaborate online more effectively to better serve California’s business community in the global marketplace.
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Tony Livoti - Bio

In 1984, Mr. Livoti saw a need for an international trade association for the burgeoning Monterey Bay region and its array of entrepreneurial enterprises, and as a result, founded the Monterey Bay International Trade Association (MBITA). Under his leadership, in 1995 MBITA became a founding partner in a public-private sector export promotion program called BayTrade that over a period of 5 years helped generate over $350 million in 'new-to-market' exports from companies throughout 17 counties in Northern California. Under his guidance as its President, MBITA has grown over the years to become a self-sustaining non-profit with over 200 members, clients and foreign counterpart partnerships through the Pacific Rim, the European Union, Africa and the Americas. MBITA has now become a leader in California on utilizing web based solutions for conducting, facilitating and consummating global trade transactions for small to mid-sized enterprises which also includes desktop-to-desktop global eCommerce training.

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Search Engine Marketing Gets Overseas Buyers to Come to You
Leslie August
Leslie Levy August
Senior Vice President
boomerang freight solutions for Corporation for Int'l Business
ATA Carnet

This presentation will address the key considerations in a successful SEM program, make suggestions for online applications that support a SEM program and provide a case study of expanding globally from a U.S. customer base.
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Leslie Levy August - Bio

Ms. August has a multi-faceted career in marketing, communications, insurance and entrepreneurship. She has spent 20 years as an Owner/Director of several market leaders in the ATA Carnet (Corporation for International Business), US Customs bond and Marine Cargo insurance (The Roanoke Companies) businesses and is a licensed Property and Casualty Insurance Broker in the state of California. She also spent 5 years as the co-owner of the first digital television and film post-production studio in New York City, Digipix Editorial. Her experience with digital communication became the backdrop for electronic BtoB marketing of ATA Carnets and other international trade services.

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How to Put Cloud Technology to Work for Small Business
Chris McHale
Christine McHale
VP, Account Services
SPK and Associates, LLC



What is the Cloud and how can it help small business? The small business professional could use some specific guidance on what Cloud tools can save time and money. How do you set up your data storage, communications, and applications so that you have access to all your business information wherever you are?  
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Christine McHale - Bio

Christine McHale is the VP of Account Services and co-founder of SPK and Associates, LLC.  In this role, Ms. McHale is responsible for directing SPK’s Engineering Technology consulting practice and IT Infrastructure Services practice.  With 20 years of experience in both implementing and selling technology services, Ms. McHale brings a depth of practical knowledge and experience to the role.  Prior to founding SPK, Ms. McHale was the Business Manager for Hewlett-Packard’s professional Services Organization (Western Region).  In that role she helped grow HP’s consulting organization from a small support group to a multi-million dollar, profitable business unit for HP.  After leaving HP in 1996, she co-founded SPK and has developed the organization into a highly successful technology services company serving the western US.  SPK’s clients range from small start-ups to Fortune 100 companies.  SPK’s mission is to assist Engineering groups to design and build their products better and faster through the delivery of exceptional information technology services.  SPK specializes in the applications, systems, and networks required to design, develop, test, and release products to market.

Ms. McHale has an MBA from UCLA’s Anderson School of Management and a BA/Honors from University of Virginia.

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Online Business Intelligence: A New World of Opportunities to Discover
Christian Neuhaus
Christian Neuhaus Weise
President & CEO
Veritrade Ltd.



Business intelligence is not new and has always existed back to the days of the Phoenicians where people waited at the ports for the vessels to unload their goods and then document everything unloaded and then sell that information to privileged parties at a very high price. It is now the systemization and digitization of shipping information through the Internet that has facilitated the democratization of business intelligence for individuals and enterprises throughout the world to expand their markets and reduce costs to explore new business opportunities like never seen before in the modern world of global trade. 
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Christian Neuhaus Wiese - Bio

Mr. Neuhaus was born in Lima, Peru and has been on the Foreign Trade arena for more than 25 years, working and developing skills over a wide variety of expertise areas ranging from active trading on coffee, raw hides or petrochemicals from a trading house, to managing the export and import department and sales offices abroad for an Acrylic Fiber plant.

From the beginning of his career he has been involved in the “business intelligence process” when one of his first tasks was to go to Customs to extract a paper copy and any other relevant information from official public documents on shipping data for Market Reports. When the internet was born Christian saw the opportunity to make relevant trade data more accessible to businesses of all sizes thus providing a whole new dynamic in business intelligence.  It was then when he decided in 1999 to start Veritrade Ltd. where he took his experience as a global trade businessman to approach trade intelligence information that was available in various databases and present it to the global trade community in a more useful, direct and palatable manner instead of the usual IT approach that is stale and boring in nature. Veritrade now has clients in over 25 countries and processes online customs information for 7 countries including China and most of Latin America.

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Thinking About Data
Joanne Furtsch
Joanne Furtsch
Policy & Product Architect
TRUSTe



Businesses, of all sizes, collect data whether that data comes directly or indirectly from customers, or from third party sources.  It is important for businesses to think about all that data – what they are collecting, how it is being used, and with whom they are sharing it with.  This presentation will provide businesses guidance on how they need to look at and think about data they collect, and how to communicate their data collection policies to their customers.   
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Joanne Furtsch - Bio

Joanne Furtsch is a proven expert in online privacy practices, COPPA and European Union Safe Harbor compliance.  She holds the title of Policy & Product Architect at TRUSTe, which certifies and monitors online privacy practices for more than 40 percent of the top fifty web sites. She has contributed extensive practical expertise on a number of ground-breaking services TRUSTe offers to customers, including TRUSTe’s Small Business solution, European Union Safe Harbor Seal program, Email Privacy Seal program, and Trusted Download Program that help businesses enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements.

During her ten-year tenure at TRUSTe, Ms. Furtsch has been TRUSTe’s lead advisor to complex enterprise companies such as Microsoft, IBM, Oracle, Pfizer, Nestle, and Disney. Now as part of the Product team, she is integral in building new programs to expand TRUSTe’s offering to address the complexities of the online ecosystem, and working cross functional teams to develop and implement policy and programs.  A creative and dedicated privacy professional, Ms. Furtsch never ceases her efforts to continually improve the company’s existing programs. 

Ms. Furtsch has also served on the Advisory Committee to develop the Recommended Practices on California Information-Sharing Disclosures and Privacy Policy Statements for the California Office of Privacy Protection.  She graduated with a B.A. in Finance from California State University, Fullerton, and holds both CIPP and CIPP/C certifications.

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Let the U.S. Open New Markets for You
Aileen Nandi
Aileen Crowe Nandi
Commercial Officer
Silicon Valley U.S. Export Assistance Center



The U.S. Commercial Service, an export promotion agency within the U.S. Department of Commerce, assists U.S. small and medium enterprises to export and expand into foreign markets. With offices in Embassies and Consulates in over 80 countries, the U.S. Commercial Service can help you identify partners/buyers/clients, remove trade barriers, and more from the comfort of your laptop. 
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Aileen Crowe Nandi - Bio

Ms. Aileen Crowe Nandi newly arrived at Silicon Valley U.S. Export Assistance Center for a two year stint.  Her most recent assignment was Chennai, India, where she served from 2008-2011.  As Principal Commercial Officer for four states in South India, Ms Nandi advocated for U.S. commercial interests, organized trade promotion activities, manage4d three U.S. commercial service offices and coordinated with Colombo, Sri Landa, a partnership post.  Among her career highlights were two years in Calcutta, India, where she served as the first-ever Principal Commercial Officer at post.  Prior to her India experience, Ms. Nandi was a Commercial Officer in Mexico City, Mexico from 2003-2006.

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Rev Up Your Revenue Game
Christine Crandell
Christine Crandell




Growth in this economic rebound has a different set of rules: Markets are transparent, buying is social, products and services must be sticky, buyers place more importance on the lifetime experience than on the purchase, and they expect to realize value long before they purchase your solution.  To grow in this new economy demands that companies adjust not only how they market and sell but drive faster revenue cycles. 

Christine Crandell - Bio

Christine Crandell has more than 20 years of executive management, Marketing and business development experience in technology. She sits on several advisory boards including Coupa, Gutenberg Communications and SDForum.

Most recently she served as Senior Vice President of Global Marketing at Accept Corporation where she rebuilt the marketing team to become revenue productive.  Earlier, as Executive Vice President of Marketing, Business Development and Alliances at Egenera, Christine was responsible for transitioning this global company from a hardware-centric to a profitable software OEM business model. Prior to that, she served as chief marketing officer at Ariba where she retooled marketing and led the transition from an on-premise to a SaaS business model. Earlier as President of New Business Strategies, where she led a multi-million strategy consulting firm serving clients in North America, Europe and Australia. Her career also includes management positions with SAP, Oracle and PriceWaterhouse.

She is a frequent speaker, blogger for Forbes.com and writer with articles published in Business Week, B2B Marketing, Investor Business Daily, CMO.com, and Sandhill.com.  Ms. Crandell holds a Masters in Business Administration from Florida Atlantic University and a Doctorate (abd) from Golden Gate University.

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AGENDA

11:30 am -12:00 pm
Registration & Networking

12:00 am -12:30 pm
MBITA Luncheon

12:30 pm -1:00 pm
Luncheon Keynote Speach
Gearing-up to be a Global Player

Pat Lynch
Founder and Editor-in-Chief WomensRadio and WomensCalendar


1:00 pm-1:30 pm
Online Global Trade For All
Tony Livoti
President
Monterey Bay International Trade Association (MBITA)

1:30 pm-2:00 pm
Search Engine Marketing Gets Overseas Buyers to Come to You
Leslie Levy August
Senior Vice President
boomerang freight solutions for Corporation for Int'l Business / ATA Carnet


2:00 pm-2:30 pm
How to Put Cloud Technology to Word for Small Business
Christine McHale
VP, Account Manager

SPK and Associates, LLC


2:30 pm-3:00 pm
Online Business Intelligence: A New World of Opportunities to Discover
Christian Neuhaus Weise
President & CEO
Veritrade Ltd.

3:00 pm-3:30 pm
Thinking About Data
Joanne Furtsch
Policy & Product Architect
TRUSTe


3:30 pm-4:00 pm
Let the U.S. Open New Markets for You
Aileen Crowe Nandi
Commercial Officer
Silicon Valley U.S. Export Assistance Center

6:00 pm-8:30 pm
NAWBO Dinner Keynote Speach
Rev Up Your Revenue Game
Christine Crandell

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