This MBITA Santa Cruz Chapter seminar/luncheon will focus on trade compliance and marketing solutions that lead to successful exports. Professionals from both the private and public sectors will address current global trade compliance and marketing issues when importing and exporting.

Information on how the National Export Initiative (NEI) has impacted the Trade Compliance challenges for exporters will be discussed, plus, information on CTPAT, AEO, free trade agreements, foreign customs regimes and trade promotion services addressing the challenges exporters face today will be covered.

The agenda will also include presentations from public and private sector resources discussing the various online and offline trade promotion services that are available to exporters, such as, global marketing, trade finance, legal advice, training and shipping/logistic services.

Keynote Speaker Presentation:

Trade Compliance: Legal Obligations and Risk Minimization - What Every Exporter Should Know
John McKenzie
Partner
Baker & McKenzie LLP