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Presentations & Speaker Bios

Customs Compliance in the Global Economy

Todd AckerTodd Acker
Regional Sales Manager, International Sales

FedEx Services



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As the borders come down on the Global Market place, and more and more consumers worldwide are anxiously searching for the next "must-have" product. It becomes absolutely essential that a business has control of their supply chain. Being first to market is important, but being able to supply your customers consistently is paramount. Delays must be avoided at all costs.

Forgotten in the rush to fill orders, export compliance is essential.

Customs delays can stop a business cold. Products are delayed, returned to shipper, or even seized every day around the world. A sound Export Management Compliance Program is crucial.

Todd Acker - Bio

Todd Acker has been in the transportation industry for 29 years beginning with a Denver-based national LTL carrier in 1983. In 14 years he transferred from Denver to Chicago to Oakland back to Denver and finally back to Chicago where he directed sales for an 8 state region. After joining FedEx in 1999, he moved to San Jose and he has been working in the International Market for the last 13 years.  He frequently travels on business to Asia with focus on Japan, China, and Hong Kong.  He has additionally traveled to Europe for FedEx.

Mr. Acker is currently the Regional Manager for International Sales responsible for Northern California and the state of Hawaii. He also manages the International Route Development for FedEx's U.S./Japan lane and helped create a robust US Wine Export program.  Mr. Acker is a graduate of Northern Colorado University with a degree in Business Administration.

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A Brief Overview of Current Export Controls Under Commerce Jurisdiction

Larry SullivanLarry Sullivan
Export Administration Specialist

U.S. Department of Commerce
Bureau of Industry and Security


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Larry Sullivan of the U.S. Commerce Department Bureau of Industry and Security will provide a brief overview of current export controls under Commerce jurisdiction.
Included will be a general explanation of the Export Control Classification Numbering system, the Commerce Control List, the General Prohibitions and how these tools are used to interpret and identify license requirements for an item being exported to a particular country.

He will also discuss the availability of license exceptions and provide guidance for use of the SNAP-R online license request system, support documentation requirements and other current administrative requirements of the Export Administration Regulations.

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The U.S. Commercial Service, an Overview of Government Export Assistance Programs

Chris DammChris Damm
Director

Monterey Bay Export Assistance Center

U.S. Foreign Commercial Service

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An overview of the U.S. Commercial Service and discussion of the export promotion programs that are available to U.S. firms.

This presentation will cover various export promotion programs including the Gold Key Program, the International Partner Search program, the Single Company Promotion program, U.S Advocacy programs and will discuss how to take advantage of U.S. led trade missions and sponsored trade shows. Participants will learn how to access U.S. Embassy created foreign market research.

Chris Damm - Bio

Chris Damm received a Bachelor of Arts degree in International Trade with minors in Mandarin Chinese and Cultural Anthropology from the University of California Santa Barbara.

Mr. Damm is the current Director of the Monterey Bay Export Assistance Center and has worked as a Trade Specialist at the San Jose Export Assistance Center for the last 13 years.  During this time Chris has also worked at several U.S. Embassies and Consulates including:  Beijing, China (5 assignments), Johannesburg, South Africa, Taipei, Taiwan and Kuala Lumpur Malaysia.

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Trade Compliance: Legal Obligations and Risk Minimization - What Every Exporter Should Know

John McKenzieKeynote Speaker
John McKenzie
Partner

Baker & McKenzie LLP

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Although the United States Government actively encourages and promotes the exporting activities of United States business, there are legal and regulatory restrictions and requirements that must be clearly understood in order to assure that the export of commodities, technology and services from the United States are conducted lawfully. As those legal and regulatory provisions are intended to protect United States national security and foreign policy objectives, non-compliance is punishable by severe criminal, civil and administrative penalties. Any exporter that ignores its trade compliance legal responsibilities does so at its peril.

Mr. McKenzie's presentation will highlight the basic principles of trade compliance, from a legal perspective, and will provide an overview of the key legal and regulatory programs that every exporter should know, in order to be in a position to take advantage of the opportunities offered by an effective export program. As explained in the presentation, trade compliance is one key element of a comprehensive business plan for expanding the sale of products, technologies and services to customers in overseas markets.

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How to Identify Export Compliance Risk

Steve BonarSteve Bonar
Senior Global Customs Compliance Manager

Plantronics Inc.


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The presentation will provide basic definitions of export compliance as regulated and enforced by the U.S. Government. Small or medium sized companies are challenged to understand their risk of trade compliance. In order to understand the company must perform a risk analysis based on the company’s products or services sold in the international and domestic market place. Without understanding the complexity of the regulations and how it applies to a business; the company can violate the law and suffer short and long term consequences.

Mr. Bonar's experience in a small cap public company has allowed him the time and experience to identify these problem and formulate an efficient way to identify risk. Once risk is identified it will be up to the company to make the right decisions. Without a full time Trade Compliance professional developing a program to identify risk can be challenging. The presentation will assist small and medium size companies with a frame work to develop their own risk analysis.

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Global eCommerce Marketing
Tony Livoti
Tony Livoti
President

Monterey Bay International Trade Association (MBITA)

The world has gotten a lot smaller in the past few years. Never before in modern history have we been so connected in the global business world with affordable and accessible online tools to buy and sell goods and services everywhere. Trade Finance, legal challenges, advocacy, marketing, education and logistical online services will be reviewed.

Tony Livoti - Bio

In 1984 Mr. Livoti founded the Monterey Bay International Trade Association (MBITA) and under his leadership MBITA became a founding partner in a public-private sector export promotion program called BayTrade in 1995. For the next five years under an EDA grant the BayTrade program help create over $350 million in 'new-to-market' exports from companies throughout 17 counties in Northern California. MBITA has grown over the years to become a self-sustaining non-profit with over 200 members, clients and foreign counterpart partnerships through the Pacific Rim, the European Union, Africa and the Americas. MBITA has also become a leader in California on utilizing web based solutions for conducting, facilitating and consummating global trade transactions for small to mid-sized enterprises.

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AGENDA

10:00 am -10:15 am
Introductions and FedEx Presentation on Trade Compliance
Customs Compliance in the Global Economy
Todd Acker
Regional Sales Manager, International Sales
FedEx Services

10:15 am -11:00 am
A Brief Overview of Current Export Controls Under Commerce Jurisdiction
Larry Sullivan

Export Administration Specialist
U.S. Department of Commerce
Bureau of Industry and Security


11:00 am-11:15 am
The U.S. Commercial Service, an Overview of Government Export Assistance Programs
Chris Damm
Director
Monterey Bay Export Assistance Center, U.S. Foreign Commercial Service

11:15 am -11:30 am
Global eCommerce Marketing
Tony Livoti
President
Monterey Bay International Trade Association (MBITA)

11:30 am-11:45 am
Q&A


11:45 am -12:00 pm NOON
Attendees introductions, networking and lunch

12:15 pm-12:45 pm
Keynote Speaker:
Trade Compliance: Legal Obligations and Risk Minimization - What Every Exporter Should Know
John McKenzie
Partner

Baker & McKenzie LLP


12:45 pm-1:15 pm
How to Identify Export Compliance Risk
Steve Bonar
Senior Global Customs Compliance Manager
Plantronics Inc.

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